Most marketers understand by means of now that Facebook is an crucial commercial enterprise tool for businesses of each length and industry. We find that handiest approximately half of entrepreneurs use Facebook to source leads. This needs to trade.
Facebook marketing play an important role to our digital marketing strategy nowadays. Therefore, you should know about some of the best Facebook post ideas for Facebook Lead generation. In this earlier post, I have introduced Part 1, and now, let’s move to part 2.
7) Add a call-to-action button to your Facebook Page.
Alright, this one is not technically a sort of Facebook post, however it is a pretty crucial lead era tactic that no marketers will need to overlook out on. Back in overdue 2014, Facebook brought a function to its business Pages allowing customers to region a easy name-to-movement button on the pinnacle in their Facebook Pages. This button is easy but powerful, and it may help force extra traffic out of your Facebook Page on your internet site — which include touchdown pages, contact sheets, and other lead generation bureaucracy. You can learn how to set up and use the Facebook CTA button here.
You’ll discover you’ve got seven pre-made button options to choose from: “Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Use App,” Watch Video,” and “Play Game.” Once you pick out a button and link it to a web page your website, the button you selected will appear up at a hard and fast area right below your cowl photo and to the right.
While a few marketers pick out a CTA and maintain it the equal for weeks and months at a time, recall taking your advertising sport a step further and switching up that button — and the web web page it hyperlinks to — to suit your team’s and business’ goals and the campaigns you are jogging at the time. For example, you might align the CTA each with your cowl image layout and a pinned put up around an unmarried campaign.
8) Ask for input on your products.
One way to feed birds with one scone (as my colleague Carly Stec could say) is to post a standing update in your enterprise’ Timeline requesting feedback on one in every of your merchandise or equipment and linking to a touchdown page in which human beings can sign up for a tribulation — or, if it is loose, to simply download the tool. You’ll inspire signal-united states by linking immediately to the landing web page, and your followers will love the possibility to offer their two cents.
The obvious change here is that you may be beginning up the floodgates for terrible commenters, so be selective on the equipment and merchandise you submit for comments. Make positive you’re posting something you are happy with and prepared to receive feedback for. You’ll also want to have at the least one or humans equipped to reply to Facebook comments as they roll in — both the effective and the negative.
If you do acquire poor comments, reply as speedy as you could to show you care, and save you them from becoming something extra extreme. If you get complaints about the product, use the “consumer is continually proper” approach and say you’re sorry. You’ll get appreciate from other clients for being in advance. Share you appreciation for folks’ comments. Finally, ask how you can assist — and then genuinely assist. Take notes on the feedback you get and send it to the folks who could make matters occur. (Read this submit for more suggestions on managing terrible remarks on social media.)
9) Run a contest or giveaway.
People love contests and giveaways. Not best are they amusing on your fans, however they also can train you loads approximately your target audience — all the whilst attractive them, growing your reach, using traffic to your website, and (drum roll, please) generating leads.
If the intention of your contest is to generate leads, submit posts on Facebook (in addition on your different social media bills) that consist of an attractive featured photo or video, language it’s compelling and simple, and a link in your contest web page in which they could fill out a form. Read this post to research extra approximately running a hit social media contests.
(Before you start your Facebook contest, although, make sure you could definitely run it legally through studying thru their Page Guidelines. Facebook has cracked down on contests due to legal responsibility problems, so read through their strict policies ahead of time.)
Below is an instance from Canva’s Facebook Page. Notice they pinned the put up to the pinnacle in their profile.
And here’s another instance, this time from Yoplait. They promoted their contest the usage of a video to get greater visibility on parents’ News Feeds.
10) Make a Facebook occasion web page to your subsequent webinar.
While we’ve already covered sharing touchdown pages with committed content offerings which includes ebooks or contests, webinars are some other top notch format for taking pictures leads. While you can sell your webinar’s sign-up form with the aid of posting them for your enterprise’ Timeline, some other manner to spread the phrase is by way of developing a Facebook Event with with a separate registration web page for your website.
Once you invite a person to a Facebook Event, you could encourage them to sign up on a separate touchdown page, where they’ll grow to be a generation facebook. In phrases of reaching new audiences, Facebook Events also are more visible than general Facebook posts at the News Feed.
Do you like it: 10 Ways a Facebook Group Can Increase Lead Generation
Facebook additionally introduced new capabilities that assist companies sell their events and see how they’re appearing. For example, you can create commercials for the desktop and cell News Feed that raise focus of events and power responses.
Image Credit: Facebook
If you host events and webinars regularly, you can additionally use the Events tab on your Page to percentage together with your fans in a unmarried view. That way, people traveling your web page can scroll thru your upcoming occasions and webinars. (If you don’t see the tab in your Page, click on “Manage Tabs” at the bottom of your tabs and reorder them so Events is one of the first to seem.) Read this blog submit for extra suggestions on web hosting outstanding webinars.
11) Run centered advertisements to extend your content’s attain.
One of the satisfactory things Facebook can do to your commercial enterprise is enlarge your attain to new audiences that are probably to be inquisitive about your content material — and possibly turn out to be followers, leads, or even clients down the street. This is thanks to Facebook’s very state-of-the-art concentrated on alternatives, which will let you goal your advertisements to human beings based totally on such things as vicinity, age, gender, pastimes — even the matters they do off of Facebook.
There are three, overarching codecs for Facebook advertisements that I’ll cowl in brief right here: boosted posts, proper-hand column ads, and News Feed commercials. The principal distinction right here is the placement of the ad, in addition to the quantity of writing and size of image this is allowed.
- Boosted Post: This is Facebook’s manner of letting entrepreneurs turn otherwise regular Facebook posts into ads by way of “boosting” them. The post will show organically to a few customers, but to get better attain, the admin will press “increase” on the submit (proven simplest to admins, no longer to different users) so it shows to a bigger variety of fanatics and to goals you can pick ahead of time.
- Right-Hand Column Ads: This is the maximum traditional on Facebook, it appears on the right facet of a user’s Facebook News Feed. We often see much less costly clicks and conversions when using those commercials, along side more superior testing alternatives.
- News Feed Ads: These seem without delay in a user’s News Feed and appearance more like native advertising and marketing, even though you may also add a small CTA button. They’re part of a tactic called “darkish posts,” this means that using News Feed-style ads that do not without a doubt get posted to the News Feed of your Page. In our revel in, those commercials have a higher engagement fee than right-hand column commercials (which makes your Page appearance awesome healthful), however they can also be greater steeply-priced.
While we won’t pass an excessive amount of greater in depth on Facebook advertising and marketing (download our Facebook marketing ebook if you need to analyze greater), right here are examples of Facebook ads in users’ News Feeds. This first one is a boosted post that targets humans primarily based on their Facebook connections:
12) Run lead commercials to simplify the cell signup process.
As if Facebook’s addition of CTA buttons to its link ads wasn’t exciting enough, Facebook brought an entirely new function referred to as lead commercials in 2015, which we could users join up for lead-generating offers and content material without leaving Facebook. It become created mainly to simplify the cellular sign-up techniques by making it notable easy for mobile customers to fill out your bureaucracy.
Why? Because the paperwork will auto populate as opposed to cell users having to pinch-and-zoom and kind into tiny form fields. Basically, when you click on a lead advert, a form opens together with your touch statistics robotically populated primarily based on what you have shared with Facebook already, like call and email address. Talk about fixing for form friction. Of course, you could edit your contact data earlier than you click on “Submit.”
These are just a couple of approaches you could lead generation facebook, so we might like to hear from you. How do you generate leads thru Facebook? What works — and doesn’t paintings — in your Facebook Fans?
Hope you feel helpful about this article.
Thank you and Best Regard!
𝐋𝐞𝐚𝐝𝐞𝐞.𝐚𝐢 – 𝟐𝟒/𝟕 𝐒𝐮𝐩𝐩𝐨𝐫𝐭