Most e-commerce platforms today use social media to interact with existing and future customers. These networks provide businesses with the ability to communicate with consumers in real time. You can use social monitoring to gauge how people are talking about your brand online.
In this earlier post, I have presented part 1 of 15 of the Best Social Media Monitoring Tools to Save You Time. Let’s talk about part 2.
15 of the Best Social Media Monitoring Tools to Save You Time (Part 2)
ReviewTrackers lets you monitor over 50 review websites in one place. If you use the tool within your Hootsuite dashboard, you can easily share positive reviews to your social monitoring and manage review profiles by location and user.
ReviewInc lets you view more than 200 popular review sites from more than 100 countries. You can organize positive reviews to share on social media sites, and respond to and resolve negative issues right away.
NetBase uses Natural Language Processing (NLP) to find online conversations relevant to your brand. You can also access old social posts so you can dig back into issues and conversations you might have missed in the past. This is social monitoring that you should know
13. Crowd Analyzer
If you or your customers are based in the Middle East, Crowd Analyzer is an important analytics and social monitoring tool. As the first Arabic-focused social media monitoring platform, Crowd Analyzer analyzes “Arabic content in terms of relevancy, dialect and sentiment.” It monitors not only major social networks, but also blogs, forums, and news sites.
Interactive interest maps give you a visual look at trending topics and discussions relevant to your brand. You’ll see only the most relevant conversations on Twitter, so you can focus on the data that matters.
Nexalogy social media monitoring tool
Tweepsmap shows you how hashtags spread, so you can track those most relevant to your business. You’ll learn where your audience is and understand key demographics about them, as well as monitoring what they say.
Tweepsmap social media monitoring tool
How to set up social media monitoring
Those are the tools. Here’s how to put them to work in your business.
1. Decide what topics to monitor
The list of keywords, topics, and usernames you monitor will likely grow and evolve over time. Start by monitoring a small set of topics that are directly related to your brand:
- Your brand name
- Your brand handles
- Your product name(s)
- Names of key people and spokespeople
- Your slogan
- Your branded hashtags
- Your competitors’ brand names, product names, slogans, hashtags, and handles
- Unbranded industry hashtags
- Industry keywords
- You should also monitor for common misspellings or abbreviations of all of the above.
2. Set up your streams
Use your chosen social monitoring to set up tracking streams for each of the topics you want to monitor. To do this in Hootsuite, click the black plus sign to create a new tab, then choose Browse All Streams.
- Setting up a Hootsuite stream
- Click the Search button.
- setting up Hootsuite streams
- Enter your selected terms, then click Search to create your stream.
- Setting up Hootsuite social media monitoring stream
Here’s a video to walk you through setting up your streams:
Social media monitoring tips
Think beyond your brand
As shown above, it’s important to track conversations about your brand, your products, and your competitors. But you should also think beyond your brand to monitor conversations that might give you a better picture of your overall industry, or present opportunities to collect new data for to apply to your social listening strategy.
If you’re a job recruitment/listing service, for example, you would want to set up keyword search streams for things like “job interview,” or “job search.” That way you can stay plugged into your entire space, and not limit yourself to only mentions of your own company.
Benchmark against your competitors
Monitoring your own keywords and metrics is great, and offers plenty of data for your social listening strategy. But understanding your competitors’ metrics provides a fuller picture of the state of your industry, and where you brand fits.
Monitoring your social share of voice is a really easy way to know when there are changes in your standing compared to your competitors. If your share goes down, that means someone else’s share of social voice has gone up. If you see this happen in real time, you can dig deeper to see what’s changed, and strategize ways to regain your standing.
Social share of voice is such an important metric that it’s posted in real time on screens in all Hootsuite offices around the world. If there’s a change, the relevant teams can dive in immediately to see what’s happening, and why.
Learn from your audience
As you build your list of terms to monitor, keep an eye out for unexpected terms your audience might use. Has a new hashtag emerged? A new abbreviation for a key term in your industry? A new concept? A new competitor?
These insights can provide a whole new way of thinking about your business, while giving you valuable data when added to your monitoring program.
Go deeper with keyword combinations
Don’t limit yourself to monitoring simple keywords or keyphrases. Use combinations of keywords to identify intent in social signals.
For example, try adding the word “recommend” to a keyword related to your product or industry. You’ll start to see people actively seeking information on products like yours. You’ll also see how others in the industry respond. Here are some valuable qualifying keywords to add to your social monitoring streams:
How to use keywords for social media monitoring
Don’t limit yourself to one language
Unless you only operate in one country, with one language, you’ll likely want to monitor for keywords in multiple languages. You can enter all your translations in one stream to monitor global conversations about your brand.
Thank you and Best Regard!
𝐋𝐞𝐚𝐝𝐞𝐞.𝐚𝐢 – 𝟐𝟒/𝟕 𝐒𝐮𝐩𝐩𝐨𝐫𝐭