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4 simple ways to increase your closing ratio

closing ratio

Regardless of your marketing approach, developing high-quality leads requires a meaningful investment of time or money.

If you don’t already know, take a moment to figure out the average cost per lead. If you’re paying for advertising, take your monthly spend and divide it by the number of leads you receive.

And if your costs are mostly related to effort (i.e., content marketing or cold email) then ratio to percentage calculator that how much you spend on labor and closing ratio. 

Lots, right!

When you realize how much you’re spending to create new opportunities, closing them becomes imperative. After all, you don’t want that investment to go to waste!

Here are four ways you can increase your closing ratio and maximize value from your marketing spend.


Bring your results to life

In marketing, the best websites convert visitors into leads by helping them experience the results they can expect to achieve.

And what’s true in marketing works in sales process  as well. The better your potential customers experience your solution, the more likely they are to act.

When you visit the car dealership, the salesperson does not say, “see a PowerPoint presentation about the engine features of this model”. They want you in the car to breathe the new car’s scent. If you are a real buyer they will suggest a test drive. They want you to feel connected to the car before they offer to close the door.

While not so easy, the same principles hold true for intangible and consulting solutions. The more realistic you can make a desired result realistic, the more likely a prospect will agree to become a customer and closing ratio. 

Continue to increase value

Imagine a conversation where all you have to contribute is “sign up”.

Quite boring, right !?

A good bet is that your prospect will eventually stop responding if you contact them with no content and closing ratio. 

Outline at least 10 ways you can add value to your prospect after the initial discussion. Who will they need to talk to next? Do you have any collateral that makes that conversation easier? Do they need your help to share things with their boss?

One way to add value is to start working on their project as if they’ve agreed to start. No other supplier has ever shown a sincere interest in their business. And potential customers will love your commitment to their results and sales close.

It may sound crazy, but there is no better way to prove the value. As you work on their project, questions will naturally arise and you will have a good reason to stay in touch.

Another way to add value is to prepare content that you know will help their situation. Create multiple types of content and drip over weeks or months. Try to be as helpful and varied as possible. Also, look for ways to interact by phone or in person. The content is great, but connecting people is important to make quality lead.

Align your time

I have some bad news… Your prospect doesn’t care that it’s the end of the quarter and you have a quota.

Potential customers  that mean quality lead buy according to their schedule. And your sense of urgency doesn’t affect their decision-making. In fact, it might annoy some buyers.

To be effective, apply the pace of your potential customers. Some are ready to buy today, but others won’t for weeks or months.

Matching the prospect’s time is not easy. Start by finding out what steps they’ll need to take for the agreement to be approved. And you can ask how long it takes to complete each step.

The cool thing about clarifying the lead time is that it will highlight areas where the deal could go wrong. For example, if a prospect needs the approval of other stakeholders, then you’ll want to participate in those conversations.

They say “timing is everything” and that’s never been more true in selling. The more you match the pace of the prospect, the more likely you are to see a successful conclusion.

Here is one of the best way to closing ratio. 

Don’t answer “Yes”

Sales training prepares us to effectively overcome opposition to sales. We were told with no uncertain terms, “received no answer.”

But think back to your last ten sales presentations. How many people gave you the word “no” difficult? Perhaps we should focus more on potential customers who say “yes”.

Potential customers often appreciate the detailed information you have provided. And they are grateful for the time you have invested in their success. So when you ask their level of interest, it is easier for them to say “sounds good” than to tell you they probably won’t buy such as closing ratio. 

After the meeting is over, you might not get a chance to connect directly with them again. With this in mind, treat your positive reactions with a little skepticism. In other words, don’t let their clichés go unreasonable.

One approach is to ask them to confirm why they like your solution. When they share which factors attract them the most, you can follow up questions about timing and delivery the quality lead 

At this point you can see that they ‘miss’ other decision-makers who need to be consulted before completing an agreement. These red flags mean they are not mounted as they were. And it will be worth a look at any areas of interest.

This exercise is especially effective for understanding how your solution is actually perceived by potential customers. If nine out of ten let you know that they are interested in the same thing, then you should try to improve in that area.

The deal is done

The four tips above share the same theme. They all require thinking about things from the prospect’s point of view.

Consider what they want to accomplish and make the result more sure for them. The more they feel you can help them solve their problems, the more likely they are to work with you, that is quality lead. 

While waiting for the transaction to be processed, continue adding value to the process. Your potential customers may be talking to other companies. So make it clear that you are the best choice for their business.

Adjust your communication with their timing. If they expect a 12-week shutdown, plan accordingly.

And finally, don’t get positive feedback at face value. A lot can happen before the trade ends. Take the time to explore future obstacles while you still have an enthusiastic outlook ahead.

In sales, a little empathy helps. When you act in accordance with the prospect’s circumstances, your closing ratio.  will increase exponentially.


Lead generation is not an overnight process. It takes time to find leads and nurture them until leads to sales. Sometimes, you’ll meet with leads who are further down the buyer’s journey and other times, there are those who just aren’t ready to seal the deal.

To discuss this in more detail, please join our Facebook group at  Leadee.ai- Fast Lead Conversion 

You can see more : How to Reduce Your Website’s Bounce Rate & Stop Losing New Clients

Check more information about tool pop up Leadee.ai to help you increase your sale in a short time at link here:https://leadee.ai/leadflows/

Let’s us know your suggestion by comment below!

Thank you and Best Regard!

Leadee.ai Team

𝐋𝐞𝐚𝐝𝐞𝐞.𝐚𝐢 – 𝟐𝟒/𝟕 𝐒𝐮𝐩𝐩𝐨𝐫𝐭
𝐄𝐦𝐚𝐢𝐥: social@leadee.ai
𝐒𝐤𝐲𝐩𝐞: live:linh.dt_5

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