Although the year 2020 is about to end, the Covid-19 pandemic will continue to negatively affect the advertising media industry. Even so, businesses still aim and expect more about the recovery of the advertising market in 2021. A series of new initiatives have been launched, and among them, the following 5 main advertising trends are expected. will dominate the advertising industry next year. Along with MarketingAI find out more in this article offline!
Refers to the likelihood of custom ad exposure for each target audience that you’re after. Consumers are increasingly taking personalization, they don’t like exposure to generic ads – this is something businesses should take advantage of by 2021.
Another example of this type of advertising is the increasing use of one-on-one video. These are personalized video messages sent by brands and businesses to their customers instead of using old-style calls and emails.
Video promotion is not a new form of advertising in the market. As the internet, smartphones, and technology in general continue to evolve, video will continue to be one of the digital advertising trends to flourish next year.
For this type of advertising, a number of creative ways of communication could explode in 2021, including the form of live streaming as it is becoming more popular than ever, opening new doors. for businesses to explore advertising through this new type of content advertising.
Due to a large amount of content available on the internet, users are becoming more and more “lazy” to absorb ideas from lengthy presented text or videos. They want the information to be conveyed as directly, as quickly, and concisely as possible. With the advent and strong growth of short video platforms such as TikTok, Instagram Reels, short-form, easy-to-follow, easy-to-view video ads are expected to become popular and make a lot of marks throughout the year. 2021.
You can see more Increase Sales For Website Sales With Video and Video Marketing
Mobile advertising will continue to be one of the major advertising trends next year. During a pandemic, people spent more time using their phones, and brands knew it. Some of Oberlo’s stats below will help you better understand why mobile advertising becomes more important in 2021:
- There are 3.5 billion smartphone users worldwide.
- 69% of internet users prefer looking for reviews on their phones rather than approaching employees at a store.
- Two-thirds of internet users use shopping apps on their mobile devices.
- 6 out of 10 shoppers say that the ability to shop via mobile is an important factor in choosing a brand.
- Mobile web traffic accounts for 52.6% of global web traffic.
- More than two-thirds of all digital ad spend in 2019 is spent on mobile ads.
- The global retail conversion rate for mobile phones was 1.82%, compared with 3.9% on desktop.
The “story” ad format is becoming so popular that it is not only adopted by Snapchat but also other major social networks like Instagram, Facebook, WhatsApp and most recently LinkedIn and YouTube. Now, however, brands and users can do more than just post 15-second stories. With Instagram allowing users to create their own filters and other users to use them in their stories, brands can apply to build an engaging and enjoyable experience for their customers.
In addition, in-game advertising continues to be widely used. You can verify this yourself by accessing a certain game on your device. While being forced to watch a 30-second ad to continue a game or get a certain offer may annoy users, this is certainly one of the most common moves game developers Play in partnership with brands to keep their games free. This will likely continue to be the trend that brands and businesses are aiming for in 2021.
Statista’s recent study of popular instant messaging apps shows that WhatsApp, Facebook Messenger and WeChat alone reach more than 4 billion monthly visitors. Mark Zuckerberg said, every day about 100 billion messages are sent through the Messenger app.
Instant messaging is a type of online chat that provides real-time text transmission over the internet. Since the advent of smartphones and the subsequent explosion of mobile apps, free or low-cost chat and social messaging apps have proven themselves to be a perfect alternative to Text messaging application via SMS. These apps offer features like group chats, graphics, video, and even audio messages, as well as stickers or emojis.
With the above information and data, businesses have a perfect basis to invest more budget in mobile advertising, helping consumers to be exposed to products and services of brands while Chat with their friends and family.
With the growing number of platforms where brands can advertise their products and services, a variety of ad formats have been developed to meet the requirements for the most diverse campaigns. the company wants to deploy. Therefore, it is essential to develop a wide variety of display, interstitial, banner, video, playable, and multimedia ads, among others. current development. The Bannerflow report shows that display ads with videos can increase CTR by more than 15%.
This form of advertising allows marketers to use the information gathered from previously visited websites and treat them with custom ads, highlighting what’s really important to visitors. item, the next time they visit your website. This approach is often called ‘Remarketing’ and this will be one of the main advertising trends in 2021.
Advertising is set up through AI
2021 will be the explosive year for advertising programmed through AI to automate ad buying. This will allow brands to target a more specific audience.
In addition, as the range of channels used to reach customers increases, management becomes more difficult. Managing programmed platforms via AI solves this problem as they use real-time targeting and adjustment signals for individual ads or campaigns across any channel.
Interesting advertising trends in this type of advertising like using voice search and text recognition, the advent of blockchain or 5G networks are likely to explode in 2021. Kai Sulkowski of Dmexco reports that 40% of users use voice search for personal and work searches. Brands can develop their own voice application. In this way, Alexa or Siri will make it easier and more frequent for customers to reach the business, enhancing communication and bonding between the two.
A bright prospect in 2021 opens up, take full advantage of these 5 new advertising trends to boost your business, creating momentum for the future after a year of struggling with Covis-19 translation.
Thank you and Best Regard!
𝐋𝐞𝐚𝐝𝐞𝐞.𝐚𝐢 – 𝟐𝟒/𝟕 𝐒𝐮𝐩𝐩𝐨𝐫𝐭