Advertising Video in 2020 is a lucrative market for businesses to promote their brands and be an extremely effective sales tool. As marketing geeks say they are made and intended for sellers. Advertisers have also affirmed that no one tool is as effective as video, so the superiority of promotional videos is no longer a question.
1:Forget the big picture
Don’t be distracted from your overarching goals. Advertising Video production is a long, involved process in which changes must be routinely made at one point in time. All too often, the overall purpose of the Advertising video can be lost in the daily shuffle.
So ask yourself before making all the important decisions: Does this help us achieve our goals? This will help guide you back to the big picture and get you on the right track, Gold says.
2: Try to put too much into one video
It’s important to maintain a close focus when it comes to video marketing.
Many people try to cram as many ideas and images as possible, but to the viewers this makes the final product unfocused and confusing. Videos are usually big, expensive commitments and you want to get the most out of your investment. But trying to include too many things at once can lead to overcrowding, clutter and a poor viewing experience, Gold stressed.
It also weakens our ability to connect with viewers and dilutes the message. It’s always better to make sure your videos are clear and in focus, and get the point.
3: Focus on information rather than feelings
Videos are a great way to introduce yourself to your viewers. Some people misinterpret Advertising video as a documentary, trying to provide an in-depth profile of their entire business so that their videos will be as informative and comprehensive as possible.
The point is, this reflects a misunderstanding of the medium and role of Advertising video. The job of video is not to educate, but to initiate a personal connection or initiate a conversation. Advertising Video is not the correct format for lengthy explanations, facts, and statistics. That’s why Gold recommends that you think of video as a cover letter for your business, not your company’s resume.
You can read the relevant article: 8 Psychological Sales Tricks That Will Unlock Your Selling Potential
4: No priority is given during movie recording
When you’re not familiar with how production works, it seems every moment is a potential filming opportunity. Customers often urge video production teams to shoot huge shots, not wanting to miss a single moment, team members, or achievements.
Understandably you want your business to be captured in all its nuances, complexity, and beauty. But don’t be swayed in that direction. In fact, Gold says that careful research and planning before you shoot will save you a lot of time and stress.
A professional marketing firm will work with you to prepare concepts, shot lists and interviews based on valid criteria instead of any last-minute panic. This way, you’ll know exactly what needs to be done when the production time begins.
And if a filming opportunity does not pop up at the last minute, please review the questions raised at the second point.
5: Bypass the usage plan online
The use or how you plan to use and distribute Advertising video content, should not be a later thought, advises Gold. It should be an integral part of the planning and creating every movie. The usage is intended to shape both the content and style of the video. For example, an Advertising video for your homepage will have a different set of requests than an Advertising video for Facebook. Make sure you understand what you are going to do with the Advertising video and modify it accordingly.
The worst you can do is shoot the footage before you determine how you will use it. Instead, go into production knowing which scenes and techniques best fit your plan. This will keep you from wasting time and money on footage that you won’t be able to use.
6: No call to action
All the money and time you spend making a quality video and presenting it to the right people is a waste if you don’t give your viewers a way to take the action you want them to take. So highlight a prominent call-to-action in your video to make it clear what you want your audience to do and explain how.
An Advertising video without a call to action is like a meal served without a fork and knife. Your video can be inspirational, entertaining, or emotional, but without a clear call to action, viewers won’t be able to subscribe, buy, give away, or do anything else you hope for. It sounds silly, but it’s important to spell everything. Without a prompt from you, viewers might not even know what they’ll do!
In the end, creating a high-quality video takes a lot of work. There’s no reason to undermine all of those efforts by easily avoiding mistakes. Keep this list in mind and you will roll out promotional videos that showcase your business in a positive way and help generate the desired results.
If you’re guilty of making one or more of these mistakes, don’t worry. As I said at the start, video marketing moves fast. Things that weren’t seen as mistakes two years ago can be seen as catastrophic errors now. The only way to future-proof yourself is to continue learning and continue making new videos.
Thank you and Best Regard!
𝐋𝐞𝐚𝐝𝐞𝐞.𝐚𝐢 – 𝟐𝟒/𝟕 𝐒𝐮𝐩𝐩𝐨𝐫𝐭