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9 Tips For Managing And Retaining Loyal Customers

loyal customers

Loyal customers are when they voluntarily and remember your product or service first when they want to buy or use your product or service. And each brand has many different efforts to be able to “keep” customers willing and will always remember the brand when intending to buy.

But to do that is a challenge for every brand as there are more and more stature competitors. Check out these 9 tips to manage and retain brand loyal customers:

Together, we will analyze the above 9 management tips to be able to keep customers’ engagement with the brand in the long term.

1. Highlight the case studies in the sales process.

loyal customers

An important part of the sales process should focus on determining if your product or service is appropriate from a customer relationship point of view and how you work with them.

Share case studies showing how your product or service has helped other customers, and how they feel about working with your business. You can also share testimonials from previous customers.

It is similar to pre-product or service research of any customer buying decision, like you want to know how well your product or service is working before you buy and use it. If the customer truly understands this, they will be more likely to buy and use in a happier state when they experience the product or service from your business.

These shares contribute a part to the loyalty of customers to the brand, because when they see the business gives them solutions that can remove each bottleneck in their difficulties, they will be ready to become loyal customers of the brand.

2. Set expectations early and often.

If you don’t set expectations and communicate them clearly, your customers may not be satisfied. They will think that you can show them the results of the solution right away, but in reality it will only see results in the investment of time and resources.

Understanding these perspectives and communicating the process to the goal, what will be included when purchasing, and in particular your communication style is crucial in getting customers’ expectations to be met. In return, this result will make customers happier and more engaged with your business.

With solution-specific communication for each customer, transparency is most important. Need to tell them immediately about the time to get ROI, and especially from the business need to have a suitable strategy. This is an important factor to be able to retain loyal customers in the long run.

3. Communicate results regularly.

Customers are more likely to remain loyal customers to your brand if your products and services deliver results and ROI for them, if they see your product or service positively influencing the results. For their business, the rate of brand abandonment is difficult for them.

That happens when you have a system to track and report on metrics that really matter to your customers, it also relates to the goals you and your customers set together. Be transparent about the results of your reports, and you will improve them in your next month’s plan.

4. Create a roadmap for the future of the relationship.

Many people compare the relationship between a Customer Success Manager (CSM) with a date, which is not too new. And this is especially true when you consider the life cycle of a date, the person in the relationship wants a trip somewhere (the goal), and what they need to do for a future trip plan. .

Just as you are taking your next steps to achieving your goal of arriving at a location, this view can also be applied to business relationships.

Successful customer managers should create and modify relationship roadmaps on a regular basis, building steps for new milestones and goals that both customers and businesses expect, excited about in the current phase. and future plans.

To be able to manage and retain customers, each business must create new things for customers and the business itself must change with new ideas, products and services to increase customer experience. row.

5. Create ambient memories of your overall success.

According to a study by Live-Science, people often remember negative events more vividly than positive events. Even the positive events do have an impact, but they always have the longest memory of negative events.

So CSM needs to look at ways to create better, more memorable experiences around positive and successful things. For example, when something negative happens like a product outage, or a goal is missed, and then you send the media, discuss the error correction plan, apologize … And the positive events lack the focus and focus on the mind of the customer, so focus on these events to make a mark on the customer.

Try to create memorable positive events with the right marketing campaigns to retain customers with their Insight-based branding.

6.Request feedback and act on customer information.

You cannot improve customer retention without understanding why they left the brand. Once you know the reasons and correlation signs, you can make a plan to prevent and mitigate the client’s situation by proactively addressing the problem.

Asking for customer feedback on a regular basis can identify and resolve problems as soon as possible to prevent customers from leaving you. Whether you use email client surveys, per transaction .., doing it regularly will help you identify trends and proactively solve problems before customers reach out to competitors. Friend.

7. Build a consistent customer experience.

loyal customers

Consistency builds trust with customers, they know what to expect and can count on you to achieve your goals and get the results you want.

Most customers do not like unexpected interactions, and particularly in business environments. Therefore, build a process to create new customers and perform actions that interact naturally with them such as phone calls, meetings.

Plus, keep your web assets and social media channels consistent so clients can get support across multiple channels. Plan a schedule of tests and key future milestones for the two sides to keep track of shared goals and responsibilities.

Building a process for each activity will help you be more efficient and your client will have insight into what needs to be done and when. You can save interesting things by sharing a project’s great results with prospective clients.

You can see more A Customer Lifecycle Marketing Guide to Attracting and Retaining Customers ย to build customer relationship

8. Archiving notes and old issues.

The company’s culture, leadership, and business practices all contribute to customer retention, but another way to prevent sudden staff changes is to adopt a CRM system where you can save Store notes from meetings and phone calls, procedure related issues, personal preferences of the customer.

With detailed notes and a complete history of stored relationships, your account manager or contact point is ready to be a true collaborator for you to work much faster, and vice versa. the same is true of the client side.

9. Use reciprocity to increase loyal customer

Reciprocity or “reciprocity” is a social structure created to increase loyal customers to the brand, which instinctively creates an obligation for each person to instinctively want to pay back. action on.

There are two types of reciprocity: surprise and hype. Both can apply in customer service to increase their loyalty.

Unexpected reciprocity is a gift or a surprise gesture, an example of this is when you send your client a free ticket to a company event without notice.

Inflated reciprocity is when the giver or does something of interest in a way that shows the customer will rise and go further. It doesn’t mean you have to document and put it all in the monthly report, but it’s clear to the client that’s what you do beyond the scope of a regular business relationship. This will help your customers better access the new product or feature.


Managing and retaining customers is an art of an enterprise, with clever use of clever strategies along with the development of CRM systems such as HubSpot, Salesforce … has helped businesses go further. with effective interaction and maintaining loyal customers to the brand.

Managing and retaining customers is an art of an enterprise, with clever use of clever strategies along with the development of CRM systems such as HubSpot, Salesforce … has helped businesses go further. with effective interaction and maintaining loyal customers to the brand.

You can see more : 5 key strategies to increase your customer retentionย 

Check more information about tool pop up Leadee.ai to help you increase your sale in a short time at link here:https://leadee.ai/leadflows/

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Leadee.ai Team


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