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Branding: The key to setting up a successful business


Branding: The key to setting up a successful business

Apple VS McDonalds VS Disney

Look at the logos above. Do they remind you of something?

What emotions do they evoke in you? Trendy, satisfied, happy?

The reason why you can be easily identified with a logo without a clearly written brand name is due to the strong brands behind these corporations. These logos are the face of the company and they form the image of the brand.

The logo is, of course, only part of the branding. There are many other aspects of branding, some of which are customer service and advertising. In terms of efficiency, branding is how you establish a unique identity for your brand to differentiate itself from your competitors. When consumers see or hear about your brand, they can easily identify it with something, be it an emotion, experience, or a combination of the two.

For example, when you think about Apple, you think of minimalism. When you think about Disney, you associate it with happiness. When you think of Gucci, you think luxury.

Branding is an important aspect of any business because it ensures that consumer perceptions of the brand match the message the company is trying to convey. The brand itself is the property of the company, making a positive and lasting impression on consumers. This not only creates a loyal and solid customer base, but also creates a steady stream of revenue over the long term.

  • The companies reported growth on average 33% if they maintained brand consistency.

Source: Lucidpress

Branding is a very effective marketing strategy when done well, and we’ll delve deeper into the importance of branding.

Why are Brands important?

1. Create customer loyalty

Strong brands come from both Pepsi and Coca-Cola

If you’re a Pepsi drinker, are you likely to switch to Coca-Cola?

If you’re a Coca-Cola drinker, are you likely to switch to Pepsi?

Not sure, right?

There can be a variety of reasons why you refuse to switch brands, such as a preference for a particular taste or a habit of buying a particular branding.

Ultimately, when properly branding, it can instill a sense of loyalty among your customers and they’ll choose your brand over another. The satisfaction that comes from consuming or using your product or service keeps them coming back for more. Not only that, they will be more willing to try other products of the same brand due to the positive perceptions associated with that product.

  • Finding a new customer will cost about 5 to 10 times more than keeping your existing customer.
  • Existing customers tend to spend 67% more than new customers.

Source: Penefit

Strong branding campaigns are capable of retaining your customers and converting them into long-term loyal customers. This ensures a continuous stream of revenue for your company, proving once again that customer loyalty is key to running a successful business by branding service. 

2. Establish credibility and credibility

The GoPro has a strong brand name as “the world’s most versatile action camera”.

Look at GoPro. The GoPro has named itself “the world’s most versatile action camera” and although it was just founded in 2002, it has sold over 30 million action cameras since 2009. GoPro is known. with really small cameras but offering recording quality for different types of operations. Then, how has it managed to gain customer trust despite being a relatively new company in the market?

Well, GoPro focuses on branding on the very essence of action and adventure. It was able to communicate to customers about its unique features and functions. Of course, the GoPro doesn’t just make empty promises. It is able to deliver quality photos and videos produced from its cameras, reinforcing its reputation as the world’s most versatile action camera maker.

  • 62% of customers say they are loyal to brands they can trust.

Source: Business2community

For those who may not require or own an action camera, it’s hard not to know about GoPro’s existence due to the broad branding they make. Branding as a marketing strategy helps bring your brand to market, showcase it to the world, and let people know about it. When done well, the brand’s image and its story will be remembered by everyone, including those who haven’t yet become your customers. This builds credibility for your brand and product, allowing anyone (both the customer and not the customer) to fully trust what you are offering and bunker branding

3. Form an emotional connection with your customers

In addition to winning customers’ trust and their loyalty to your brand, branding gives you the ability to develop an emotional relationship with your customers.

Look at Disney. The word “Disney” itself evokes a sense of happiness and nostalgia. Disney attracts people of all ages and across all countries. With a market capitalization of nearly 200 billion USD, the Disney brand is constantly expanding and growing. The answer to Disney’s success lies in its branding strategy.

Disney’s strong brand evokes happiness and nostalgia in consumers’ hearts

Disney can effectively communicate brand stories to audiences. It creates a whole new world of impossible and conveys these feelings through storytelling. By creating a story first, Disney was then able to build a line of products around this story. This emotional connection connects customers with the brand and makes it easier for customers to associate the brand. That is personal branding

Different brands can evoke different emotions and feelings. The key is for your customers to feel emotionally connected to your brand through emotional similarity. The emotion is not always a happy one, it can be fear, anxiety or sadness. As long as you have successfully formed an emotional connection with your customers, they’ll be more likely to remember your brand and stay as a loyal customer.

4. Nurture employee loyalty and pride

As an employee, would you like to work for a company with a strong brand history? Or a company with a negative reputation?

Of course, you will choose the first.

By working for a company with a strong brand name and reputation, employees will take pride in their work. It gives them a sense of purpose and fulfillment to work for the company, so they will find contentment in it and motivated to work harder.

With a common goal and direction, your employees can better understand their work and perform better. This plays a part in integrating them into the company, being part of a large company, and nurturing a sense of belonging.

No one likes working in a company with a depressed culture. A happy employee in a positive working environment and culture is sure to work better. With a strong motivation and motivation for the work they are doing, work efficiency and productivity will definitely improve. This will bring in more revenue for the company, where highly engaged employees show 21% higher profitability.

Take Lush, for example. Lush has recognized the importance of employee engagement in his brand image. Their motto “happy people make happy soap” embodies their recognition of company employees as important assets. As a result, Lush ranks among the top 10 retail employers for employment with bunker branding

Employees are the driving force behind a company’s success, and if you want your employees to be proud of their work, a strong brand is the way to go.

5. Be more competitive than the competition

There is always more than one person in any industry doing the same job. A marketplace is a place of competition, saturated with brands and companies that offer a similar product or service. If you want your customers to be loyal to you, you need to differentiate yourself from your competitors and stand out from potential customers.

What sets you apart from your competitors? If you can’t answer this question yourself, your prospect won’t be able to tell the difference.

How can you differentiate yourself from your competitors?

Giving yourself a name and a positive reputation is the fastest way to become an industry leader. Through your branding, you can tell your customers what makes you special or unique. Your ability to differentiate yourself from your competitors will give you a competitive edge over your competitors. With an effective branding strategy, you raise your barriers to entry and make it harder for new brands to compete with you.

We know…

Branding is a very effective marketing strategy that can transform your business from a regular street name into a widely recognized street name. It is important to establish a strong brand and reputation as it guarantees a loyal following, which will bring in constant profits for the company.

The relentless efforts in branding open more doors in the future. With a trusted and trusted brand, expanding into other industries will be easier, and loyal customers will follow. Even with quality products and services, a company won’t be able to stand out if it has a poor branding strategy.

As mentioned earlier, there are many aspects to branding, some of which are logos, quality of customer service, and forms of advertising.


With an effective branding strategy, people will trust your brand. Of course, you should do more to boost your credibility even further, such as using social proof to further boost your conversion rates. Check out Leadee.ai for a suite of notification widgets that leverage social proof to add to your website in a few easy steps. Request a 14-day free trial with us today!

You can see more 4 Best Facebook Groups for SEOs (Most Voted For), you can join these group to know more SEO skills

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Leadee.ai Team


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