Welcome to our Media & Branding Acency Leadee
LeadeeLeadeeLeadee
(+84) 35481 6268
Sales@leadee.ai
91 Nguyen Chi Thanh St, Dong Da Dist, Hanoi, Vietnam
LeadeeLeadeeLeadee

How Do Luxury Brands Create Powerful Content On Social Media?

  • Home
  • Marketing
  • How Do Luxury Brands Create Powerful Content On Social Media?

Lots of big brands today spend a lot of time, money and effort creating interesting social media campaigns to attract new businesses and customers. In that war, content will be an effective weapon to help elevate the campaign. But how many of us know how to create the “best quality, most powerful” content that anyone has to remember forever, impressively throughout the months, years and after? And are there any rules when creating social media strategies for luxury brands?

What makes content on social media powerful?

luxury brands

A quality content on social media will basically depend on key factors such as images, videos, text … They will have a huge impact based on the goals that the business has set, possibly increasing. brand awareness or develop user community. A good content will help businesses connect with the target market (target market), increase engagement and conversion rates.

How to create quality content:

  • Create compelling stories with opening, climax and ending
  • Honesty, talking about real people, real stories
  • Create orginal content, focusing on USP (unique point of sale)
  • Creativity in content as well as outreach to audiences
  • Create elements of humor, surprises and other emotions in the content, increasing the connection between customers and the brand
  • Easy to share and spread
  • Useful, informative, timely
  • Create quality content and keep them as short as possible
  • Create an interaction using polls, asking questions
  • The content should be easy to understand and read (if the video can be subtitle)
  • Post regularly, as often as once a week or once a day, as long as the frequency and frequency are consistent with the brand.
  • Post-live: direct tweet content, stories

Remember that videos and images should always be in a unique, eye-catching, high-quality format to impress your audience. In addition, the language used needs to be relevant and connected with the target audience. For example, if a brand is mainly aimed at the Z gen generation, the content needs to maintain authenticity, attracting the demographics of Zer.

You can see more Best Social Media Management Tools for Businesses

What is the difference between social media strategies for luxury brands?

HNWIs and UHNWIs (an upper-class concept, literally translated as The Individuals with the highest net worth) are always attracted to tailored services and experiences. for them. This means that any content luxury brands create to grab their attention must be unique. This is one of the core differences between luxury social media content and social content designed for the mass market, towards all people (mass-market).

Storytelling is one of the best ways to create an enjoyable user experience. Luxury brands often use storytelling archetypes (an archetype, a typical story about a person or thing, to become a repeating symbol or motif in literature, art or mythology. Defining the right target market, thereby finding out what makes the quality social media content for the specific audience they are targeting. Creating unique content like this requires a lot of time and budget. And often mass-market brands often cannot afford or don’t want to spend too much money on such a strategy.

Another difference is the goal that luxury brands aim for. While mass market brands often want to gain sales quickly from running social marketing campaigns, advertising, and incentives … luxury brands want to raise brand awareness. That is why luxury social media content often focuses more on art and highest production quality.

How do premium brands create content?

Take a look at the Gucci example. This high-end fashion brand impressed in August when creating a campaign #GucciModelChallenge (roughly translated: challenge Gucci model). Accordingly, users will post their videos in overlapping outfits with conflicting colors / patterns inspired by the company.

The challenging clip of Gucci reached 12 million views and quickly became viral. Gucci even created a separate User-Generated Content videos section on their own page, marking a new step in branding through the community of users. Tiktok.

Gucci is a great example that, to create a good social media content sometimes only needs flexibility and interaction with a community of audiences. This is the best way to connect with followers, something most brands can’t afford. In addition, hiring influencers is also a strategy that cannot be ignored.

Or like Prada – a fashion house that has made a lot of fans excited when using Q&A content, using many different languages โ€‹โ€‹and posting as paid posts to create dialogue with fans. The chat is interacted directly with the creative directors of Prada Miuccia Prada and Raf Simons. Followers can submit their questions to fashion legends on the Prada website.

This approach is very effective in attracting the interest of a new audience. Even people who may not be interested in the Prada brand want to hear the stories shared by the two successful CEOs. This will also contribute to attracting new potential customers in the future.

What should brands keep in mind when creating content?

luxury brands

A strong communication strategy is a factor that cannot be taken lightly. At its core, marketers need to determine what to post, when and where to post, and to define the campaign’s goals.

Think about the business goal the brand wants to achieve this year. Then think about whether the brand is interesting and different. Check out which social media campaigns your competitors have created the best and learn from them and get great content ideas.

After deciding what to post, we’ll move on to when and where. Marketers can research post times and schedule them with a number of useful tools like: Hootsuite, Sprout Social, Buffer, CoSchedule, Recur Post, and Sendible.

What should brands keep in mind when creating content?

A strong communication strategy is a factor that cannot be taken lightly. At its core, marketers need to determine what to post, when and where to post, and to define the campaign’s goals.

Think about the business goal the brand wants to achieve this year. Then think about whether the brand is interesting and different. Check out which social media campaigns your competitors have created the best and learn from them and get great content ideas.

After deciding what to post, we’ll move on to when and where. Marketers can research post times and schedule them with a number of useful tools like: Hootsuite, Sprout Social, Buffer, CoSchedule, Recur Post, and Sendible.

You can see more How To Create Your Brand Personality will help you to build a brand for luxury brands

Conclusionย 

Via carefully crafted social media feeds, global luxury brands have been able to tantalize consumers in a quick, gratuitous way. Coupled with striking imagery, a strong content plan, and an abundance of videos, brands are reaping the benefits of rewarding their followers online, hourly, daily โ€“ despite many of them not being โ€˜end consumersโ€™.

The hope is that one day, they just maybe.

Thank you and Best Regard!

Leadee.ai Team

==============================

๐‹๐ž๐š๐๐ž๐ž.๐š๐ข โ€“ ๐Ÿ๐Ÿ’/๐Ÿ• ๐’๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ

๐„๐ฆ๐š๐ข๐ฅ: social@leadee.ai

๐’๐ค๐ฒ๐ฉ๐ž: live:linh.dt_5

Subscribe to our newsletter

Sign up to receive latest news, updates, promotions, and special offers delivered directly to your inbox.
No, thanks