How to create landing pages that drive conversions
“There’s a lot of traffic to my site, but the conversions don’t match it.”
“Why do people leave my website without buying anything?”
This is a common problem that all websites face. The question is: how can we ensure that this does not become a recurring problem? The key to this is your landing page.
What is a landing page?
The landing page is a standalone website designed for a campaign. This is the website that visitors visit after clicking a CTA in an email or from other sources. The landing page is different from your normal website. It is designed with the main purpose in mind, the CTA. This is a great platform for lead generation and building a foundation for your customer base.
The landing page is the user’s first touchpoint, and the first impression is counted. So many, so much. I’m sure you know how important it is to impress customers and so making a lasting impression is key to winning the game. Rocket launch with the help of launchers. Likewise, conversions are more driven with a well-designed landing page.
The different elements that make up the landing page, such as the headline, CTA, product image, and more. What makes a good landing page, however, is the ability to implement these elements seamlessly together, not only creating a clean and tidy presentation, but an optimized one, and convert.
There are many factors that contribute to a landing page’s effectiveness. What you can do is make sure that you take the right measures when it comes to each factor and optimize it.
Read on to discover how you can design and optimize your landing pages for maximum conversions.
1. Create a compelling subject line
You only have 8 seconds to make an impression. The first 8 seconds are crucial for making a lasting impression and preventing visitors from leaving. People have very short attention spans, and that’s why you need a bold, eye-catching, and clear headline to engage them.
A compelling subject line will be able to grab the user’s attention and encourage them to learn more about the products or services that you are offering. It will tell the user the value of your product or service and how you can make their experience better.
Make sure your subject line is:
Short and sweet – easy to understand
Let the reader know what your product is
A subheading can be used for further explanation
With that said, you’re off to a great start to grab your users’ attention, improve their experience on your site, and reduce bounce rates.
Tip: Try testing your headline with the Headline Analysis tool to determine if it is emotionally positive?
2. Allow users to enjoy with their eyes
Did you know that our brain processes images 60,000 times faster than text? This means that we have a natural inclination toward images rather than words.
What does this mean for you?
You should take advantage of this behavior. Visual cues are an effective way to communicate with your users. They play an important role on your landing page. Compared with long-word sentences, users can easily understand the images, saving time and trouble.
Images make your landing page more visually appealing. As the saying goes, a picture says thousands of words. The image used should be relevant to your website and the product you are trying to advertise. Used appropriately, you will be able to communicate with your users more effectively and effectively.
Nobody likes reading a piece of text and doing so will only turn them off. Visual cues can be used to engage your users, which also contributes to lower bounce rates.
3. Use video to tell a story
According to Wyzowl, 84% of people say they are persuaded to buy a product or service by watching a video of the brand. This means that out of 10 people, 8 will buy a product after watching a video about it. This is a sign of the strong impact your video has had on your users. Why not leverage it to increase conversions and drive sales?
We understand it is important to explain to your users about your product or Unique Point of Sale (USP), but interpreting it with a wall of text may be disliked by your users. While a picture draws thousands of words, a video is sure to tell a story. Video has the potential to engage users and has been shown to drive sales. 83% of video marketers say video helped them generate leads while 80% claimed that live video helped increase sales. If it’s not appropriate to include a video on your home page, what about using the video notification widget? The benefits of videos are significant and you should start using them today!
4. Instant support for your users
When you have a problem on a website, want to go through the lengthy Q&A section or get real-time help from a chatbot? The answer is quite simple.
You will choose to seek help from a chatbot.
90% of businesses report faster complaint resolution using chatbots for customer service.
Source: MIT Global Survey
Chats handled entirely by chatbots have an average satisfaction rate of 87.58%.
Source: Comm100 Live chat benchmark report 2020
Include a pop-up chatbot to provide help to your users when they get stuck. Not only is this an effective channel for understanding the problems they are facing, but real-time support. This allows questions to be resolved immediately and prevents users from leaving your site due to uncertainty, again reducing bounce rates.
Chatbots strengthen trust between your users and your website, helping to convert your users into loyal customers. With free chatbot tools like ManyChat and Chatfuel, you can easily create a chatbot without any coding experience!
5. Make use of social proof
93% of consumers say online reviews influence their buying decision.
Source: Podium 2017 Status assessed online
85% report that celebrity endorsements help them trust and prefer a product.
Source: Contemporary ideas and research in marketing
Would you be more confident buying a product that no one has previously bought or a product that has been purchased by many other buyers?
It’s not rocket science, but social proof is also an important aspect for any website due to its heavy reliance on past reviews. Ask any big brand like Amazon or Etsy. They have also long incorporated social proof into their foundation. Everyone loves working with a trustworthy website. Using social proof such as testimonials or celebrity endorsements is a great way to build that trust and peace of mind.
Social Proof – Positive reviews from Amazon
We human beings love to seek advice from others when we are unsure of what to do, which is why this is an opportunity for websites to offer users such advice. . With software like Ping Proof, you can easily incorporate social proof through the use of notification widgets like the one below. Product reviews and testimonials will influence your users positively, driving instant conversions.
6. Call to action with impact
A CTA is something that will take your users from one stage of the buying process to the next. It needs to be well designed and strategically positioned to encourage better clickthrough rates.
Another professional tip is to spice up your CTA. If you’re still using simple “Click here”, then you might want to think a little more creatively about how to better entice your users to perform the desired action. Remember to test the CTA to determine which CTA is really right for you.
Some tips for your CTA:
Make it clear and convincing
Use contrasting colors for your website
Send a clear message about your interests
Use action words to create a sense of urgency
Personalization according to the needs and preferences of the user
7. A / B testing
Have you ever considered redesigning your landing page but you’re not sure if it’s a good move? The point is, you won’t know until you test it. That’s why it’s important for you to test different versions of your landing page to see which one is better suited for you.
Google Optimize is a great tool that provides free A / B testing solutions. By doing A / B Testing, you can identify the features that work best for your users and determine which version is more effective at converting users. Over time, you’ll be able to learn more about your users and make the appropriate changes to your website.
The experiment has no limits and there are no times when you need to stop it. Consistently checking your landing page will ensure that it is always optimized to its full potential, ultimately attracting more users and increasing your conversion rates.
8. Make sure that your landing page is mobile friendly
70% of Internet access is via mobile devices, but less than 50% of landing pages are optimized for mobile devices. Nowadays, it is not uncommon for people to have if not one, but many mobile devices. If you want to improve the user experience and reduce your bounce rate, then creating a mobile-friendly landing page for many people will be a really important step.
While the landing page is designed for desktop use, the functionality and usability should be the same as on mobile. Users can easily perform the desired action on your mobile landing page without any additional effort required. This not only retains your users due to a better user experience, but also reduces bounce rate, creating a win-win situation.
9. Personalize to create a sense of closeness
Imagine visiting a web page and being greeted with information specifically tailored to you, such as a simple saying, “Good morning in Texas. Warm weather together, don’t forget the nuance! “. Quite impressive, right? This is what we consider to be a single, personalized experience. It makes users feel special and helps build closer relationships.
53% of online shoppers believe that retailers personalize their shopping experience for a valuable experience.
We all want to impress our customers and set them apart from our competitors. This can be done by providing users with a personalized user experience. With Artificial Intelligence (AI) and Machine Learning (ML), it is possible to profile users and acquire basic information. And with such a feature, you will be ahead of the competition in providing users with a unique user experience.
Treating your users as unique individuals is key to winning their hearts and converting them into enduring customers. Personalizing your landing page to target different users will not only prevent them from leaving, but also impress them within the first 8 critical seconds.
10. Implement the exit intent pop-up
70 to 96 percent of visitors who abandon your website will never return.
The exit intent pop-up is triggered when a user tries to leave your website. This is your last chance to bring your users back and try to convert them as most of them will never come back.
A pop-up is intended to exit Hannahpad
Everyone loves so much Pop-up incentives with discounts or offers can entice users to do a CTA.
This is an effective way to reduce bounce rates while increasing your chances of converting users into customers of long-term value. This also seems less aggressive and more intrusive than the pop-ups when visiting your website, which can be an active user effort. While it is important to engage users, it is important not to push them away.
It is not an over game after you set up your landing page. There are continual and further improvements being made. Optimizing your landing page is part of the process. By testing different versions of your landing page with different user groups, you can determine which one is best for you. What works for one person may not work for others. Now, remember this is an ongoing process. Not a one-time procedure.
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