Did you roll out a crisp-and-clean website to acquire leads?
Hit your Google Analytics account at first.
Is your bounce rate too high? If yes, it’s time to start worrying: although we all tend to take care of conversions and sales, bounce rate is the metric that can undo our sacrifice. Facing this issue, you will never get the desired clients and revenue: people will leave you before converting into paying clients.
The high percentage of users who land on your website and decide to leave indicates that you can’t convince people to stay and act (for instance, sign up for an online webinar or make a purchase). Sure, bounce rate is quite a natural thing – new clients click on your external links or the back button, close the open tab, type a new URL and everything in between. But there is always something we can do to improve the situation.
Ways to reduce your bounce rate
How to determine what is a good bounce rate for your industry? Yes, it all depends. Some websites may see an 80% bounce rate as well, while others may find this to be terrible. However, the general rule of thumb is if 80 percent of your site visitors exit, that’s bad. Bounce rates between 50 and 60 percent are average. If it’s less than 40 or 30 percent, your bounce rate is just great. It’s worth mentioning that if you notice a bounce rate of 20% (or lower), then there may be tracking errors.
You should check your own website to find a problem we will solve. So, before we get started, go to your Google Analytics account and identify your top pages with the highest bounce rates. You can do this by clicking Behavior> Site Content> Landing Page.
For now, let’s discuss some of the common pitfalls of high bounce rate new clients might come across and how to fix them:
Strive for fit
One of the main reasons for a high bounce rate is the mismatch of search engine optimization (SEO). Targeting certain keywords, you can attract new customers very effectively. However, if these people aren’t your target client or if your content isn’t relevant to your targeted keywords, they’ll exit.
Consider user intent before targeting any keyword. What challenges do they face? Does the prospect want to learn something? Or do they want to buy something? What is the stage of their hopper? These questions can help you create content that is really helpful for your target new clients The more relevant the content is, the more likely it is that a website visitor is tracking it. For this reason, optimize your website for all other considerations to attract customers.
Provide a seamless user experience
User experience is the overall feeling that new clients get when they interact with your website. Creating a website that looks equally excellent across all web browsers and devices is the first step. With the help of heat mapping apps like HotJar or analytics tools like Google Analytics, carefully track how your visitors are performing on your websites and what influences their decisions. .
In short, every website element is part of the user experience. However, we have summarized the legitimate points for your attention:
1. Use smart formatting when it comes to articles. In other words, avoid endless text walls. That is extremely unreadable. No matter how useful your content is, if your readers are frightened of the format, you will lose out. Consider that, use short paragraphs, don’t be afraid of whitespace, take advantage of headings, subheadings, bulleted lists.
2. Use internal linking and anchor text, focusing on relevance and logic.
3. Listen to the urge to link to every article in your archive. Instead, refer to only useful, highly relevant articles.
4. Make your website easy to find. Finding good old website allows potential customers to find what they want, not what you think they want.
5.Create various types of content, instead of just text: extremely attractive and eye-catching videos, high-quality images, GIF files, and everything in between.
6. Consider the language and style used on your website. Certainly, it all depends on the area of your business. However, try to use understandable language with a conversational tone.
7. Use intuitive navigation to allow new clients to find important content more seamlessly. To do that, try to understand how they want to surf your website. The ultimate goal is to help them find the information they want with less than three clicks.
8 Improve your 404 page by adding links to your homepage and search box. In other words, try to redirect clients away from your 404 page to avoid bounce.
Optimize call-to-action buttons
The first visible area new clients see when they visit your website, must have a prominent, clear, and honest call to action. But before inserting any calls to action, think about what you want the user to do. Download the trial version? Sign up for the newsletter? Book an online session?
Once you know that, motivate your prospect to take action by including a call to action. The more CTAs you include, the more confused your visitors will be. The ultimate goal of your pages is to help people find and do what they want quickly and seamlessly.
Improve your website speed
Sometimes the problem of a high bounce rate is not with the unrelated content. Sometimes it’s just your slow website speed. Remember: people give up after four seconds of waiting. Don’t want to waste their time rendering a blank loading page. Huge numbers show that a one-second delay can cost you almost seven percent of your sales.
Just using the free Google Page Speed, you can optimize every page on your website. Among the various steps we need to take to improve your website speed we might name it optimize your images, add better caching, switch to a hosting provider faster.
Make sure your site is mobile friendly
Today, the vast majority of people interact with your website on a mobile device with new clients.
Having the best desktop website in the world, you will still lose visitors if your website is difficult to navigate on a smartphone. Furthermore, mobile friendliness is a core part of Google’s search engine algorithm. Considering that, a mobile-first website should also help improve your SEO efforts.
Credibility really matters and affects your bounce rate – don’t ignore it. We bet, you don’t buy from people you don’t trust, do you? Hitting on a suspicious resource, you try to rent out as quickly as possible. So your website should make potential customers believe and believe what it says and eliminate the buying dilemma of buying or not buying.
You can build trust on your website with the help of social proof. With a social proof platform like crowdy.ai, you can automatically show real user activity directly on your website (including purchases, email subscriptions, and more), highlighting testimonials from satisfied new clients, add Social Count, etc. These social proof elements are easily set up in less than five minutes and can greatly enhance your company’s credibility.
Furthermore, you should display awards, certificates, industry affiliates and safety seals. This allows potential customers to feel comfortable handing over their credit cards and personal information.
Be careful with advertising
If your site has any kind of banner ads, keep in mind that nasty ads can seriously affect your bounce rate. Especially when it comes to auto play ads. No stock!
Conduct an ongoing A / B test
On your way to achieving a ‘good’ bounce rate, you’ll most likely change your landing pages to find the best option. With the help of free tools like Google Optimize, you can find out if your new headline or call-to-action isn’t working. Furthermore, here, you can apply different on-page content strategies and run an A / B split test to see how each of them performs. You can also target new clients, regions, keywords, and more.
Getting users to abandon
Even though the site is the most brittle and shiny, new clients may still want to leave at times. It is not your fault it is completely natural. This is the last time you will convert them into a subscriber. There are many tools that have a feature called an ‘exit intent’ function. The short story, purpose-bounce pop-up allows you to track when a user is about to leave your website and show them a targeted message. This type of pop-up is recognized as a highly efficient technique with a proven success rate.
With the help of an exit-intent pop-up, you can ask visitors to bypass providing their email addresses. It allows you to stay in touch with them by submitting relevant offers and ultimately turning them into paying customers. This is also a good time to motivate users to come back. For example, give them a coupon code to use on their next visit, free shipping on their next purchase, access to exclusive content, or a whitepaper that will guide guests Potential goods are giving up on your company’s value.
Combining a sweet little incentive with an exit popup, you greatly increase your chances of staying in touch with potential new clients .In this detailed guide, we’ve discussed many sure-fire ways of reducing your site’s bounce rate and increasing your visitors’ session time. That will lead to both higher Google search rankings and an increase in conversions. Steal any of these tips and apply them today!
Lead generation is not an overnight process. It takes time to find leads and nurture them until leads to sales. Sometimes, you’ll meet with leads who are further down the buyer’s journey and other times, there are those who just aren’t ready to seal the deal.
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