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How To Understand Google Analytics


You have researched your audience. You have created compelling content. You are ready to launch your digital campaign. However, all your efforts will be wasted if you do not have a powerful analytical system in the first place. Read on to learn how you can leverage the power of analytics – Google Analytics in particular – to maximize your monetization potential and stay on top of the game. Now, let’s check out How To Understand Google Analytics

How To Understand Google Analytics

1. What Is Google Analytics

How To Understand Google Analytics, What Is Google Analytics

To answer the question “How To Understand Google Analytics”, the first thing you have to know first is what is Google Analytics exactly. Google Analytics is one of the smart tools which allows you to follow websites, blogs and social networks. Additionally, it sets at your disposal predefined and customizable reports. As indicated in the Wikipedia entry, Analytics “provides grouped information about traffic to websites by audience, conversions, behaviors, and conversions made on the site.” In addition, Google Analytics is the dominant tool. It offers more data and metrics than any other.

It works on the following diverse and important factors:

  • number of visits
  • Their time
  • Traffic source
  • Visited pages

It also works in sections like:

  • Your users preferred sections
  • Keywords used
  • Technical details of the visitor’s device. That will enter the browsers that the user uses or their mobile operating system.

But what makes Analytics a complete tool is that it’s compatible with the rest of Google. Therefore, Analytics can be combined with AdWords, Blogger or YouTube. In fact, all of Google’s tools that count visits and traffic can be combined and supplemented with Google Analytics. Additionally, there are various engaging resources for Analytics available in Google Chrome. You can also play with them.

Looking for tips to increase conversion rates and drive more traffic? Check out 8 Useful Tips for Increasing Website Conversion Rate

2. What Does Google Analytics Track?

How to understand Google Analytics, the second question you should know is What Does Google Analytics Track? Google Analytics is used to track website activity like session duration, number of pages per session, bounce rate, and more. of individuals using the site, along with information about the source of traffic. It can be integrated with Google Ads,  where users can create and review online campaigns by tracking landing page quality and conversions (goals).

3. Benefits of Google Analytics

How To Understand Google Analytics, Benefits of Google Analytics

To get you know about How to understand Google Analytics, let’s take a look at benefits of Google Analytics.  Google Analytics offers a lot of benefits for webmasters or SEOs. Specifically:

  • Analyze statistics of your daily visits to the website. Some of the main statistics that you can track include: how many visits a day your website gets, how long it takes to visit the website, which parts of the web are most visited by the most people. You can even see a more detailed view of the website visitors see where they come from; they use phones, computers or tablets; From what sources do they access, …
  • Track the behavior of website visitors, from which you can devise appropriate marketing strategies. In addition, from the website visitor’s behavior, you can also know the strengths and weaknesses of your website, thereby making appropriate adjustments.

Looking for tips to increase conversion rates? Check out 8 Useful Tips for Increasing Website Conversion Rate

4. Why use Google Analytics

How To Understand Google Analytics, Why use Google Analytics

There are many reasons why the use of analytical tools is undisputed for today’s digital marketers. Here are three more important reasons:

Helps you to make data-driven decisions

Marketers can use the data explored by analytics tools to optimize the performance of their channels and websites by making data-driven decisions. These are the actions we take to improve performance based on our understanding of the data we have recorded; that is, the data leads the decision. This is a very effective way to use rational thinking to improve performance. While the best practice is to follow data-driven decisions, we must always remind ourselves to ‘trust but verify’.

Make reporting easier

In addition to helping to make decisions, website analytics is an important source of information to help marketers report back to key stakeholders on how campaigns and websites are performing in relation to their efforts. Your digital marketing force. Ultimately, marketers are trying to recreate the situations that lead to commercial results for their organizations or customers. You can do this by measuring and acting on data trends you observe with web analytics software.

Help you figure out the ‘story’ behind the data

One of the real values ​​of web data analytics is that it allows you to deduce the ‘story’ behind the data to gain valuable insights and improve business performance. But how exactly does this lead to commercial profits? Well, website analytics can help you better understand your customers. It tells you who they are, where they come from and what their interests are. It tells you about their demographics and location. It also helps reveal any conversion challenges that may exist on your website. It helps you appreciate what consumers like or dislike and how they interact on your website. You can use all of this information to improve your website experience for your consumers and to optimize the channels that consumers use to visit your website.

5. What are the most important metrics in Analytics?

1.- Average time on the page

It is a metric that calculates the time the user spends on your website. This time is average, that is, it refers to the common visitor.

Google Analytics offers you information about the average time spent on the website, but not for each user.

This information can help you uncover the importance of factors such as:

  • The level of interest aroused in the reader.
  • The average reading speed of the page.
  • The level of engagement of your web page.

In addition, it is interesting to combine this data with the one referring to the relationship between the extension of the content and the time of permanence. If your content is extensive but the time of stay does not exceed the minute, something is happening.

The time of permanence is an essential data for some websites, especially those focused on putting value on their contents. However, for any web page, a longer stay time is always synonymous with success.

2.- References

Where do users come from? One of the best ways to know the origin of the readers of your website is to know what other websites link to yours.

Referrals, or references, are the indicators that will tell you what websites or sources your readers come from. This data is shown in a table that takes into account those traffic sources that provide you with traffic.

3.- Interests

One of the essential aspects of marketing is to find and identify users, people who may be interested in your offer. You can do this, among other ways, knowing your interests. For content marketing, it is essential to understand the interests and issues that move your customers.

If you want to connect with customers, it is necessary to have information about them. Google Analytics offers you this information through the keywords or concepts used in the search. The interests are the themes and words that make the clients come to you. What idea makes your website interesting?


In short, Google Analytics measures traffic and how it is achieved. That is why it is one of the main tools we use in Leadee ai. Hopefully, this article of How To Understand Google Analytics is useful for you.

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Have you heard about Call to action? Why is this important? Check out Call To Action (CTA): The Smart Move To Grow Conversions

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Leadee.ai Team


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