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How to Use Instagram for Lead Generation

With over 1 billion energetic month-to-month money owed, there’s more to Instagram than funny memes, motivational prices and those residing their pleasant existence.

According to Instagram, over 2 million organizations presently market it at the social community monthly including international brands like Beats By Dre, who reportedly saw a 29 percentage boom in buy pastime after walking an Instagram Stories ad marketing campaign.

Also, small agencies which include clothing emblem Young and Reckless are seeing sales grow to 3 times yr-over-12 months since they started advertising on Instagram, in step with case research posted on Instagram’s website.

While the case can be made for Instagram being a credible social network for corporations that are utilized by 71% of all 18- to 24-yr-olds in the U.S. And is fueling one-billion-dollar enterprise through influencer advertising, the name of the game to unlocking Instagram’s full capability for B2B sales experts is in undeniable sight inside each photograph and video.


To the common Instagram consumer, a hashtag is simply a #phrase or #word used to get reasonably-priced likes, but it’s a manner to come to be observed inside the social community. For a sales expert, it’s the first step to finding your subsequent client.

Next place.

If you’ve got a brick-and-mortar commercial enterprise of any kind, it is probable to be listed on Instagram under “Places” within the search bar. Not only are agencies indexed in “Places” but so are agency headquarter locations, convention facilities and airports — all public places wherein daily Instagram customers are checking in, sharing their moments and regularly tagging their colleagues.

If you by no means use Instagram to publish a single picture or video, there are nonetheless plenty of opportunities to explore, as I describe inside the video above.

Below are 5 pointers that will help you discover capability customers on Instagram and the procedures you could observe to reel them in.

1. Use Instagram as a search engine.

Yes, this is a way to find Instagram for Lead Generation. With “Tags” and “Places,” Instagram gives you access to locate and engage users which you may not comply with the use of the hunting capability. For instance, in case you want to connect with a government at an organization that you’re seeking to promote to, you might run a search on LinkedIn for “VP, Marketing” after which hope that a cold InMail will get you a meeting with him or her. On Instagram, you can opposite the quest manner by means of looking up applicable hashtags in your capacity consumer including #BrandMarketing and then engaging in discussions on posts that include this tag. The other method might be to run a “Places” search and spot what’s being published at an organization’s HQ or publish content and tag that corporation’s HQ region.

View more: 5 Inbound Lead Generation Strategies (& How to Make Them Work!)

2. Tag your content with your customers in mind.

It’s no mystery that Instagram is called the Hallmark card of social media wherein tens of millions of every day users are going to percentage picture and video content material. If you’re self-employed or work in income and are seeking to get in the front of your target customers, consider the hashtags they’re probably to follow and start incorporating the ones hashtags into your content. The extra often which you put up — using set hashtags — the higher the probability you have got of being visible again and again through this audience.

3. Go to “Places.”

As a check, I recently went thru the exercise of looking at currently posted pix on Instagram at the HQ places for Facebook, Nike, IBM and Cisco. Within less than 10 mins, I became capable of become aware of and later join on LinkedIn with key executives at those corporations. I then did the same for 2 enterprise meetings and ran a search below “Tags” using the conference hashtag to become aware of outstanding executives who were attending and speaking at these activities. Depending on how lots time you’re inclined to invest, you can take the approach of the use of LinkedIn to scout what your potentialities look like and then see if you can spot them in photos posted at their work place (i.E. “social stalking”).

4. Engage in the #hashtag feed for industry conferences.

How to find Instagram for Lead Generation. Curate a list of each important conference for your industry which you’d like to attend however can’t bodily participate. Then, on Instagram follow the hashtag for the activities. Although you aren’t bodily traveling, you could nevertheless be part of certainly thru Instagram. In fact, by attractive and commenting on content material published with the aid of the ones in attendance you may shape new relationships without ever leaving your workplace. It’s not unusual at enterprise meetings for people to take selfies and tag others inside the photo which includes photos of audio system on stage; use this to your gain by means of tapping at the photo to look who’s tagged after which comply with the following step.

Do you know: How to Optimize Your Site for Lead Generation

5. Follow up on LinkedIn.

Instagram for Lead Generation

Although you may spend a full-size quantity of time on the use of Instagram inside the steps indexed above, LinkedIn remains the go-to social network for business networking. That is why you need to goal to ship a LinkedIn connection request to the possible customers which you discover over on “the ‘gram” in order to expose which you’re doing all of your homework. If you’d like to win over a potential patron right off the bat, point out to your advent something which you discovered approximately him as you have been searching at his Instagram profile or pass-reference the industry convention he these days attended.

What are your demanding situations on Instagram? Let’s connect on social media and discuss.


Above are some tips and tricks Instagram helps you generate more Instagram for Lead Generation. Hope this article has brought to you much essential information. Looking for more tips to generate leads? Stay tuned on Leadee ai

Do you know: 5 Strategies To Optimize Your B2B Lead Generation Forms

Thank you and Best Regard!

Leadee.ai Team


𝐋𝐞𝐚𝐝𝐞𝐞.𝐚𝐢 – 𝟐𝟒/𝟕 𝐒𝐮𝐩𝐩𝐨𝐫𝐭

𝐄𝐦𝐚𝐢𝐥: social@leadee.ai

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