Management of social networks is an important part of the marketing automation campaign of the enterprise. Automation is not about increasing virtual metrics or using automated commenting software that annoys users, automation is streamlining marketing activities such as posting, checking or reporting to help users. Brand maintained on social media, always updated and verified quickly.
If applied properly, this method will help marketers work more efficiently. On the contrary, overusing automation can pose great brand risks. Find out how to automate marketing appropriately with MarketingAI to save time and bring efficiency to your business!
What is Social Media Automation?
Social Media Automation uses software tools to handle some time-consuming tasks, including maintaining a brand presence on social media. Examples include scheduling articles, managing content, organizing customer queries, and generating analytics reports.
When done properly, applying this tool to the above tasks will help businesses save time and focus more on building long-term strategies. The more time you save for manual jobs, the more time you have to boost sales.
However, not all tasks can or should apply Social Media Automation. Paying for automation programs to increase likes, followers or comments on Instagram is no longer a new method, but famous brands should be careful when using it because it does. can create a bad image for the brand.
Social Media Automation DO’s and DON’Ts
Integrating automation into an enterprise’s workflow can create a lot of initial challenges, especially for businesses that are accustomed to performing all of the tasks manually. Enterprises should note the following points of do and don’ts when applying Social Media Automation:
Post the same content on different platforms
Posting the same content on all social media sites can save you a few minutes, but in return, the cost of securing the brand’s credibility increases.
Users on social networking sites will have different expectations, demographics, and languages, and they will find it difficult to discern fragmentation and lack of coherence in those content. Instead, spending more time building content that is relevant to each audience on each platform will be highly effective. When checking and adjusting content, focus on a few important factors such as:
- User name
- Image specifications (file type, size, crop, ..)
- Hashtag (quantity and usage)
- Appropriate network language
Abuse of Social Media Automation
Automated properly and transparently applied is highly effective, but this tool does not have good content rating capabilities. In fact on Twitter, if the business posts an article with permanent content (evergreen) and schedules it at 11am every Friday, the automation engine will continuously post that post without updating. Update the situation or take into account the user-related data at the time of posting.
Whether you run an independent business or a member of a large organization, using a tool that already has a built-in approval and customization process helps your posts get edited, with personality. and does not appear any errors.
Some of the other risks of using automation the wrong way are posting at the wrong time. For example, at a time when social networking sites are reporting on world crises, your brand will “automatically” post advertising or entertainment, which can lower prices. brand values as well as viewers will not pay attention to those articles.
Automate behavior or comments
Businesses cannot satisfy customer needs in different platforms with just one repetitive behavior. According to an experiment by Hootsuite, businesses have to test different automated patterns to test behavior effectiveness. However, Hootsuite concludes that using automation for mass social commenting is impossible, which can be misleading and can lead to lasting damage to brand-person relationships. use.
More specifically, using Social Media Automation to track, unfollow, like posts or comments automatically can affect the reputation of a business. The first impression of the audience is very important, so businesses need to make sure that each content is in accordance with the viewer file, ensuring reliability, providing a good customer experience.
The example below shows that adopting Social Media Automation the wrong way can create a bad experience for viewers:
Focus too much on advertising metrics
Paid and poorly optimized ads consume a lot of the business budget. Decreasing budgets will make it difficult for businesses to measure these advertising metrics. However, instead of continuing to research the cost of each click or fiddling with advertising metrics, consider automating the steps of social media advertising.
Social networks that do not pay or pay will have different requirements when building a communication strategy. However, no matter what method businesses use, automation is the best strategy for advertising on social networks.
One of the simplest ways is to build an automated tool to promote free content. If you want the average share of an article to double, applying automation will help you do that, while also increasing the visibility of the post to more audiences.
Post based on audience schedule
All marketing activities carried out by businesses are geared towards satisfying the needs of customers. Therefore, instead of posting in the spare time of the business, based on the time of customers online, it will bring higher efficiency. The following two steps will help optimize and automate post schedules:
Use the scheduling tool to create posts ahead of time
Evaluate analytics and schedule posts that are tailored to the moment and audience on each different platform
A brand’s posting schedule is directly influenced by audience habits and the platform on which your business is targeting. Businesses can use common standards for the most effective posting timeframe, while also assessing specific audiences using analytical tools.
24/7 customer support
When customers want to answer a brand-related issue, 64% of people will prefer texting on social media rather than calling the business directly. In addition, 76% of text messages received by businesses on social networks are related to customer service. Businesses will have three options when responding to customers:
- Pay fees to hire 24/7 customer care agents
- No response / slow response
- Set up Social Media Automation entries for customer response
You can see more 5 key strategies to increase your customer retention to know the way to support customers
Listen to the conversation
Social Listening Tools (a social listening tool) helps highlight important chats, topics or comments to help businesses stay up-to-date with any information that is happening on social networks without depending on the algorithm or number. Social listening is the most effective tool for:
- Tracking customer feelings on social networks (Social Media Sentiment)
- Collect and source user-generated content
- Catch malicious content and fake accounts
It can be said that Social Listening Tools is one of the best tools to promote interaction on social networks.
Above are some useful tips to give you about the do’s and don’ts when applying Social Media Automation in your business. Hopefully, businesses will apply these tools to the most effective social media branding campaigns. Good luck!
Thank you and Best Regard!
𝐋𝐞𝐚𝐝𝐞𝐞.𝐚𝐢 – 𝟐𝟒/𝟕 𝐒𝐮𝐩𝐩𝐨𝐫𝐭