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What is User Flows? 6 Tips for building User Flows effectively

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user flows

User Flows is a graph that shows the parts the user will interact with to complete a task. In the framework of this article, Canh Cam will guide you step by step to help customers meet their needs in the shortest time. Businesses often use the User Flows graph to evaluate customer experience as well as limit customers leaving the website when they have not converted.

Take a rough example of an interior design company. The company can improve User Flows by providing detailed installation instruction videos on the knowledge base, along with some frequently asked questions. It will be one of the 24/7 customer inquiries support resources and can also guide customers to meet support when they are still not sure about the product.

What is user Flows

user flows

User Flows are a way of helping your business to be proactive in customer service. Help increase conversion rates for e-commerce websites because it helps customers not to struggle when accessing your product or service and creating problems that affect their conversion. (You can read this article to learn how to improve your eCommerce website’s conversion rate)

Usually, businesses improve User Flows through a graph. This chart will provide customer actions and simulate how they interact with the business’s products and services.

Find out about the chart in the next section!

User Flows chart

The lines on the User Flows chart will represent customer actions and clearly represent opportunities to improve the user experience. It will list out one or a series of actions so that they can reach a certain product or service and decide to choose that product or service.

If you are also interested in User Flows, you can refer to the following tips to easily design yourself a correct User Flows.

6 Tips for effective User Flows

1. Outline the problem that User Flows will solve

When you start designing User Flows, the first thing you need to do is put yourself in the shoes of the user, to know the problems they encounter and how they solve it. Also remember that each customer may have a different solution, so make sure you are trying to solve those things in different ways.

Here are a few issues that you can use to evaluate user experience and User Flows:

  • What are the users trying to do with the website?
  • Why would they do that? What motivated them to do so?
  • Is the website responsive to their goal?
  • What stopped them from achieving their goal?

2. Define the user audience

user flows

You will have to set up a detailed information sheet about your website’s users, this information will include their likes, dislikes, habits, and needs when coming to your website. It can also include several other factors such as gender, age, and geographic location.

Assuming your user audience makes designing User Flows easier and more user-friendly. It will also help you to know who is using their website and how they use it.

You should read 7 Website Design Principles that can drive conversions in 2020

3. Create a user journey

The next step is to create a user journey that will help you understand the actions they will take when interacting with your website. It should be accompanied by the time that the user completes an action, their thoughts, their feelings, the point of touch which greatly affects the stage of the user taking important actions.

Below is a usage itinerary that lists the steps a person uses a website. You can count on this to do the same for your website.

4. Set the starting points

Once you have your user journey in place, you should set up entry points. It’s essential because the user journey will depend on where, when, and how they started using your site.ย 

User Flows are also different because in the above example two users with different entry points, the level of knowledge about Canh Cam is also different from a person who is a loyal customer, or at least has known Canh Cam before. Another person may be the first time they visit the website of Canh Cam. If you want to have success in building User Flows, then you have to use different solutions for these two types of customers.

5. Start the diagram with the outline

At first, don’t try to make your diagram look good, this looks harmless, but it is not. Because the initial period is the period of time when your chart will have to change a lot. In addition, at this time you do not really grasp how your diagram is working, what the content of the diagram represents. So let your first diagrams be just sketches, this will make it easier for you to grasp information. After everything is working fine and you have a complete sketch, creating a beautiful diagram is not difficult.

You may already have the designs in mind, but when you put it on paper it is a different story it will be too complicated, ambiguous, or unfocused and important elements on the website. That’s why you will have to try so many different charts. Each chart is different, you will have to adjust the features, images, different text on your website and then wait for the results during this test you can consult the user to know. There are still issues that exist and is it really user-friendly. To get complete User Flows for your website will take a long time, so don’t be discouraged.

6. Try different charts

You may already have the designs in mind, but when you put it on paper it is a different story it will be too complicated, ambiguous, or unfocused and important elements on the website. That’s why you will have to try so many different charts. Each chart is different, you will have to adjust the features, images, different text on your website and then wait for the results during this test you can consult the user to know. There are still issues that exist and is it really user-friendly. To get complete User Flows for your website will take a long time, so don’t be discouraged.

Conclusion

Ready to create your own user flows? Follow ourย step-by-step guide to creating effective user flows
Don’t forget to read: Great Event Website Design tips

Leadee.ai Team

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