At cafes, shops, milk tea, it is not difficult for you to use the free wifi. A study from Cisco, the leading electronic telecommunications company in the United States has clearly shown that up to 96% of customers in Vietnam prefer to visit stores with free wifi networks. They even tend to go back to the above stores to buy in the next time.
Wifi Marketing must play an important role for businesses in improving customer experience – customer experience.
But does Wifi Marketing simply provide a wifi network to the service users? What is the essence of Wifi Marketing concept? Is there any way for businesses to set up a free and effective Wifi Marketing system?
1. What is Wifi Marketing?
Wifi Marketing, simply understood, is that businesses and stores provide Wifi networks directly to customers, and at the same time, use this connection system to transmit marketing messages and appropriate communication.
Thus, as long as you have a Wifi network with extensive coverage and specialized Wifi Marketing setup software, you can add an effective communication channel to your target audience.
In addition, with Wifi Marketing, you can completely collect data from customers (name, age, phone number, ..), ask them to interact with the store’s social networking platforms to connect and use Wifi (like like, share Facebook page, …). This is an effective method of collecting customer data but also extremely “delicate”.
How does Wifi Marketing work?
Here’s how Wifi Marketing works:
Customers go to the store and access the WiFi network. When connected to the system, the customer’s mobile device will immediately point to a landing page, ask customers to enter their phone number, email, or like, share the store’s Facebook page to use the network.
In addition to the required information above, businesses can incorporate their advertising and communication messages below to attract the attention of customers.
It is an arrow that hits two targets: Both collecting data of customers, while manually promoting the store’s Marketing program without being too “overkill”.
2.What are the benefits of Wifi Marketing?
Wifi Marketing not only gives businesses the visible benefits, customers also benefit when using the completely free Wifi network with simple conversion:
Convenience: Guests can connect to the Internet at a much faster speed than using the usual available 3G, 4G.
Improving customer experience: According to a survey, up to 62% of businesses admit that customers use the service longer in stores that offer free WiFi. This is evidence that customer experience improves when businesses use Wifi Marketing.
For businesses, shops:
Sales growth: The goal of any business is to grow sales. This is true of stores that offer free Wifi systems. Customers are willing to spend more money on businesses that provide services that make them feel satisfied.
Understanding customers better: Wifi Marketing is an ideal way for your business to collect information about customers. Not only is data information, you also have the opportunity to understand more about the frequency of customers to the store, the time they use the service, …
Optimizing other Marketing activities: One of the interesting points of Wifi Marketing is that you can use information collected from customers for other marketing activities, such as Email Marketing, Marketing through platforms. social networking platform, …
Promote new products / marketing campaigns: Obviously, you can take advantage of Wifi Marketing to promote new marketing campaigns of your business. Who knows, visitors will be interested in the messages you convey?
3. Guide to create free Wifi Marketing system
Understand the benefits of Wifi Marketing, it’s time to set up a free WiFi system and take advantage of them to promote and market your store.
Uplevo would like to share the instructions for creating a free Wifi Marketing system under the following process:
# 1: Install Wifi transmission system
To create free Wifi Marketing ads, you must first install a Wifi network transmission system for your store.
Done with this, your store is basically ready to provide free Wifi service to customers. But, if you just stop at this step, you create a Wifi Marketing system in its own right. You need a plugin:
# 2: Use free Wifi Marketing software
Yes, in order to integrate advertising content and messages through a Wifi network, you need specialized software. Uplevo would like to introduce you to 4 completely free Wifi Marketing software that are easy to install, adjust and set up:
4. Develop an effective Wifi Marketing strategy
After choosing a software to create Wifi Marketing, stores need to define an effective marketing strategy to convey messages to target customers via Wifi platforms.
That strategy may be related to Promotion programs at each store, or it could be a general marketing campaign, overview of all branches.
In addition, you need to make available the data and information of the customers you want to collect and analyze. Do you need their phone number, email address for remarketing, or do you need them to access your business’s social media channel?
5. Notify customers about the presence of Wifi
Your effort to build Wifi Marketing system will be wasted if the customer does not know the existence of the Wifi network in the store.
Don’t forget to inform customers about the presence of free Wi-Fi through different methods: Bulletin boards placed in the store, in the bill as soon as the customer pays for the service, or on the store menu. row.
In addition, when accessing Wifi, customers may be a little surprised. Do not forget to train the staff in the store on how to guide visitors to the Wifi system. Wifi Marketing can either enhance the customer experience, or vice versa, make their experience less pleasant.
6. Some things you need to know when setting up Wifi Marketing
Here are some issues to keep in mind when installing a Wifi Marketing system in your store / business location:
Select the appropriate location for the Wifi transmitter
When deploying a Wi-Fi installation, you need to make sure that your wireless router covers the entire store / business location. This ensures customers can use the wireless network anywhere, with the best signal quality without interruption.
For a business location with multiple floors / or large room spaces, businesses should consider installing multiple separate Wifi transmitters, or installing a Wi-Fi adapter (to save costs).
Pay attention to wave interference factors
Wifi waves can be completely interference from many different factors, such as frequency conflicts, bluetooth networks, transmission overload, …
First, you need to make sure your network does not have frequency conflicts with Wi-Fi waves in neighboring areas. To check, you can download the Google Play Wifi band and channel checker software on your mobile device.
Next, you should consider how much your wireless device can withstand concurrent connections.
For example: If there are 40 customers in the store simultaneously using the Wifi network. Since your current system is only loaded with 20 concurrent users, it’s time you need to replace a new transmitter, or install more tuners.
Consider how to log in using Wifi
The purpose of Wifi Marketing system is to collect data from customers and spread brand identity. However, the problem is that for each method of logging in via Wifi Marketing, you get a different benefit:
Facebook login: This is a good way for you to collect social media data from your users. The brand’s popularity can even be boosted if you ask customers to check in to your store on Facebook. However, if handled carefully, it is likely that this approach will make customers feel uncomfortable.
Regular login points to the website: This approach ensures the respect and satisfaction of customers. In many cases, a store may even point visitors to a landing page with a target message in mind. However, this may not be effective, as the client can exit the session immediately.
Login with access code: Every time you make a transaction with the store, customers will receive a code to access the Wifi network. This approach is quite “delicate” – can collect information from customers and not make them too uncomfortable. However, the wall code is only valid for about 30 minutes – 1 hour. Most likely, the customer will have to go back to the counter to extract the new code.
Log in by phone number: This is a common way of shops when building Wifi Marketing systems. The advantage is that it is easy to implement, system construction is not complicated. However, like Facebook login, guests may feel uncomfortable sharing personal information.
When you calculate the return benefits of investing in Wi-Fi marketing, the investment costs decrease significantly. Wi-Fi marketing can increase the number of customers to your business, build brand loyalty, and grow your average ticket. All of these factors benefit your bottom line.
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