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Qualified Lead

What is Qualified Lead? Why is lead quality management software important in optimizing marketing effectiveness?

What is a Qualified Lead? How to distinguish between a lead and a qualified lead? Why should businesses operating in the service industry and B2B apply lead quality management software to evaluate and optimize marketing effectiveness? Let’s go with Digit Matter to find the answer in the general article below! What are the metrics capable […]
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mobile marketing

What Is Mobile Marketing And Why Is It So Important?

What is Mobile Marketing? With a little quick definition, we can understand Mobile Marketing is the art of business marketing with the aim of attracting more mobile device users. When done right, Mobile Marketing helps potential smartphone customers with personalized information, be more sensitive to time and location so they get exactly what they need, […]
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Marketing automation offers the opportunity for small businesses to compete with large organizations by helping them achieve greater efficiency with less manpower and time. Contrary to popular belief, automation doesn’t have to be expensive. Most of this software offers a monthly service for a reasonable price. Lead conversion (understood as the conversion from potential customers […]
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content personalization

5 effective content personalization strategies for B2B

When a B2B enterprise conducts marketing activities to its customers, one of the most powerful and effective approaches today is to personalize content and messages. On the market today, it is not rare that Marketing automation tools and software can support businesses to do this: HubSpot, MailChimp, Salesforce, … In Demand Metric and Seismic’s Content […]
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