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closing ratio

4 simple ways to increase your closing ratio

Regardless of your marketing approach, developing high-quality leads requires a meaningful investment of time or money. If you don’t already know, take a moment to figure out the average cost per lead. If you’re paying for advertising, take your monthly spend and divide it by the number of leads you receive. And if your costs […]
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Leads to Sales

When Should Marketing Hand Leads To Sales?

Does your business department feel that the leads marketing hands them are incredible quality? Similarly, does your marketing department feel that sales are effective at following up and closing the leads they send? If the answer is ‘no’ on either or both counts, you may need to review your lead capability, management, and handover measures.   […]
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