SoftWSP: Named by Brand, Invisible on the Buying Questions That Matter
By the Leadee team at Netbase JSC · Updated
SoftWSP shows the same pattern as Netbase JSC itself: named in 24% of all US questions (12 of 50), but only when the question already says "SoftWSP" — 0% of 38 unbranded firmware-security questions (SBOM, CRA, PSIRT, OT inventory) named it. AI recommends Finite State, Binarly and Cybellum instead, citing binarly.io and finitestate.io most. In Germany the rate is 0 of 12; the sources cited there are mostly official EU and German-language sources (bsi.bund.de, digital-strategy.ec.europa.eu). The site's GEO audit scores A (86.7), but has little to no schema.org markup and a homepage citability of just 0.15. This is a baseline; Netbase has not yet shipped the fix plan below.
About this measurement
Netbase JSC owns SoftWSP. This page is Netbase measuring its own site with its own product, not an independent audit.
This is a baseline measurement, not a result. Netbase JSC's own sites have not shipped the fix plan below yet — the earliest honest re-measurement is about four weeks after each site does, using the same prompts and engines. Nothing on this page claims an improvement.
- Perplexity sonar: n=3 per prompt, full sample
- Google AI Mode (via DataForSEO): n=3 per prompt, full sample
- OpenAI gpt-5 + web search: only 2 runs reached SoftWSP — the whole dogfood round stopped at 25 runs across all 7 sites because the OpenAI account ran out of credit
Headline numbers
- Mentioned, all US questions
- 24% (12/50)
- Mentioned, unbranded US questions
- 0% (0/38)
- Domain cited, US
- 20% (10/50)
- GEO audit grade
- A (86.7)
Scope of this measurement
| Market | Buyer questions | Runs | Real cost |
|---|---|---|---|
| US | 8 | 50 | $0.379 |
| DE | 4 | 12 | $0.069 |
AI visibility by market
Mention rate and citation rate with 95% Wilson confidence intervals.
| Market | Mentioned, all questions | Mentioned, unbranded questions | Cited (domain) | Avg. position | Share of voice |
|---|---|---|---|---|---|
| US | 24% (12/50; CI 14–37%) | 0% (0/38; CI 0–9%) | 20% (10/50; CI 11–33%) | 2.67 | 15% |
| DE | 0% (0/12; CI 0–24%) | 0% (0/12; CI 0–24%) | 0% (0/12; CI 0–24%) | — | 0% |
| Market | Engine | Mentioned | Cited |
|---|---|---|---|
| US | Google AI Mode (DataForSEO) | 6/24 | 6/24 |
| US | OpenAI gpt-5 + web search | 0/2 | 0/2 |
| US | Perplexity sonar | 6/24 | 4/24 |
| DE | Perplexity sonar | 0/12 | 0/12 |
Who AI cites instead
US — most-cited domains
- binarly.io (62)
- finitestate.io (59)
- softwsp.com (39)
- netrise.io (32)
- cybellum.com (25)
- github.com (24)
- craevidence.com (18)
- first.org (18)
- cybersectools.com (15)
- f6s.com (15)
DE — most-cited domains
- craci.com (18)
- digital-strategy.ec.europa.eu (12)
- binarly.io (10)
- bsi.bund.de (8)
- proofnet.de (7)
- advisori.de (5)
- onekey.com (5)
- cybersectools.com (4)
- learn.microsoft.com (4)
- github.com (4)
GEO audit: grade A (86.7)
- HighLittle or no schema.org entity markup — needs Organization or LocalBusiness JSON-LD with name, url, logo, sameAs and a contact point.
- MediumSome citability signals present; needs FAQ sections, specific numbers and a clearer opening answer paragraph (homepage citability 0.15).
What AI actually said
Google AI Mode (DataForSEO) — prompt: “is SoftWSP a credible firmware security vendor for small device makers”
SoftWSP is a small, emerging AI-native entity positioning itself around firmware analysis and industrial software security, targeting device makers navigating compliance frameworks like those in the EU, UK…
Google AI Mode (DataForSEO) — prompt: “is SoftWSP a credible firmware security vendor for small device makers”
SoftWSP is a niche, early-stage brand operated by Netbase JSC (Netbase Enterprise Solutions and Applications Joint Stock Company), an IT and software development/outsourcing firm based in Hanoi, Vietnam…
What we will change
Add schema.org Organization + Service markup
1 weekCover firmware SBOM, PSIRT intake and OT Snapshot services, plus FAQPage; open the homepage with a direct answer with numbers (24–72h OT snapshot, free first report).
Answer the CRA questions AI is sourcing elsewhere
2 weeks"CRA compliance checklist for connected device makers" and "how to generate an SBOM for embedded firmware for the CRA" — AI currently cites craevidence.com and first.org for these.
Publish a comparison page
next"SoftWSP vs Finite State / Binarly / NetRise" (scope, price, audience) and "Finite State alternatives."
Publish a German-language CRA page
nextCover the EU Machinery Regulation/CRA with a BSI citation, and seek inclusion on German-language CRA vendor lists.
Add update dates
later7 of 15 pages have no visible update date.
Questions
Why does SoftWSP score 0% on unbranded firmware-security questions despite a GEO audit grade of A?
The audit measures crawlability and technical GEO signals, which are strong. But SoftWSP has little schema.org markup and low page citability (0.15 on the homepage), and AI answers for SBOM/CRA/PSIRT questions are built from binarly.io and finitestate.io instead — SoftWSP does not yet have a direct-answer page for those specific questions.
Is this an independent audit of SoftWSP?
No. Netbase JSC owns SoftWSP, and this measurement was run by Netbase using its own Leadee product. See "Conflict of interest" above.
When will SoftWSP be re-measured?
About four weeks after SoftWSP ships the fix plan above, using the same 12 prompts (8 US, 4 DE) and the same engines, so the before/after comparison is statistically meaningful.
Can GEO guarantee results?
No. AI answer engines change their output frequently, and no vendor — including Leadee — can guarantee a ranking or a mention. Leadee publishes confidence intervals on every metric so you can see how much a result can vary run to run.
How does Leadee measure AI visibility?
Leadee runs your prompt set against each AI engine on a weekly to daily schedule, depending on plan, through official vendor APIs (OpenAI, Gemini, Perplexity, Anthropic, DataForSEO) — never by scraping consumer chat interfaces — and reports mention rate, citation rate, average position, share of voice and sentiment with a 95% confidence interval.
Who do I talk to?
Email [email protected] or use Talk to an expert at https://leadee.ai/contact-sales — the Netbase JSC team behind Leadee replies by email or WhatsApp — or WhatsApp the CEO directly at https://wa.me/84937869689.
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