Content is structured for AI citation
content.citability
- Severity
- medium
- Effort
- M
- Weight
- 1
- Who can fix
- content editor
AI answer engines favor passages that open with a direct answer, include concrete numbers, and are organized under clear headings, so unstructured content is less likely to be quoted.
How to fix: Add clear headings, an FAQ section, and specific numbers, and rewrite weak passages to lead with a direct answer.
Service/product pages have enough content
content.thin_pages
- Severity
- medium
- Effort
- M
- Weight
- 1
- Who can fix
- content editor
Pages with very little text give AI systems little to work with, so they are less likely to be summarized or cited accurately.
How to fix: Expand thin service/product pages to at least a few descriptive paragraphs.
Heading structure is clean
content.headings
- Severity
- low
- Effort
- S
- Weight
- 1
- Who can fix
- content editor
A missing, duplicated, or out-of-order heading structure makes it harder for AI systems to understand a page's outline and extract the right section.
How to fix: Use exactly one H1 per page and keep heading levels in order (H2 before H3).
About, Contact, and business details are present
content.trust_pages
- Severity
- medium
- Effort
- S
- Weight
- 1
- Who can fix
- content editor
About and Contact pages, plus visible phone/email/address details, help AI systems confirm a business is real and verify who they are citing.
How to fix: Link to an About page and a Contact page from the homepage, and publish a phone number, email, or address.
Passages open with a direct answer
content.answer_first
- Severity
- high
- Effort
- M
- Weight
- 1
- Who can fix
- content editor
AI engines quote passages that answer the implied question in the first sentence — a filler opener gets skipped.
How to fix: Rewrite the first sentence of each flagged passage to directly answer its heading's question.
Target question is answered on the page
content.target_question
- Severity
- high
- Effort
- M
- Weight
- 1
- Who can fix
- content editor
If no passage covers most of the target question's terms, AI engines have nothing to quote when a buyer asks it.
How to fix: Add or rewrite a passage that directly answers the target question using its own key terms.
Claims include concrete numbers
content.statistics
- Severity
- medium
- Effort
- S
- Weight
- 1
- Who can fix
- content editor
A vague claim ('fast', 'many customers') is less citable than a concrete number ('ships in 2 days', '4,000 customers').
How to fix: Add a specific number (price, count, percentage, or timeframe) to each flagged passage.
Numbers are backed by a source
content.sources
- Severity
- medium
- Effort
- S
- Weight
- 1
- Who can fix
- content editor
A number with no source is harder for an AI engine to trust and cite confidently.
How to fix: Name or link the source for each number that currently has none.
Passages are a citable length
content.passage_length
- Severity
- medium
- Effort
- M
- Weight
- 1
- Who can fix
- content editor
AI engines struggle to quote a passage under ~40 words (no context) or over ~300 words (too much to extract).
How to fix: Split long passages, or add context to very short ones, to land in the 40-300 word range.
Headings match how customers ask
content.question_headings
- Severity
- low
- Effort
- S
- Weight
- 1
- Who can fix
- content editor
A heading phrased the way a buyer would ask it ('How much does X cost?') is far more likely to be matched to that question by an AI engine.
How to fix: Rewrite flagged headings as the question or topic a customer would actually type.
Comparisons use lists or tables
content.lists_tables
- Severity
- low
- Effort
- S
- Weight
- 1
- Who can fix
- content editor
AI engines extract structured comparisons (lists, tables) far more reliably than the same facts buried in prose.
How to fix: Convert the flagged comparison passage into a list or table.
Brand/product named explicitly
content.entity_explicit
- Severity
- medium
- Effort
- M
- Weight
- 1
- Who can fix
- content editor
A passage quoted out of context needs the brand/product name in it — 'we' alone doesn't tell an AI answer who 'we' is.
How to fix: Replace a 'we/our' reference in each flagged passage with the actual brand or product name.
Content is readable
content.readability
- Severity
- low
- Effort
- S
- Weight
- 1
- Who can fix
- content editor
Very dense, long-sentence writing is harder for both readers and AI engines to parse and summarize correctly.
How to fix: Shorten sentences and simplify wording until the Flesch score is at least 30.
No unexplained jargon
content.jargon
- Severity
- low
- Effort
- S
- Weight
- 1
- Who can fix
- content editor
Internal jargon ('leverage synergies') adds no citable information and can make a passage sound vague rather than concrete.
How to fix: Replace or explain each flagged jargon term in plain language.
Content has a visible update date
content.freshness
- Severity
- low
- Effort
- S
- Weight
- 1
- Who can fix
- content editor
AI engines favor content that looks current — a missing or stale update date makes a page look unmaintained.
How to fix: Add a dateModified (schema and/or visible 'Updated on' text) and keep it current.