AdminKit.net: A Name Collision Is Its Biggest Entity Risk
By the Leadee team at Netbase JSC · Updated
AdminKit.net is named only on questions that already say "AdminKit": 10% of all US questions (5 of 51), 0% of 39 unbranded US questions and 0 of 24 in the UK. The free DNS/email-tool niche is dominated by MXToolbox (23 mentions, 48% share of voice), with mxtoolbox.com the top-cited source (59 citations). Leadee's extraction counted 12 raw "AdminKit" mentions, but most referred to adminkit.io, an unrelated Bootstrap dashboard template — a name collision that is this brand's biggest entity risk. Its GEO audit scores A (86.2), though /sitemap.xml returns a 404. This is a baseline; Netbase has not yet shipped the fix plan below.
About this measurement
Netbase JSC owns AdminKit.net. This page is Netbase measuring its own site with its own product, not an independent audit.
This is a baseline measurement, not a result. Netbase JSC's own sites have not shipped the fix plan below yet — the earliest honest re-measurement is about four weeks after each site does, using the same prompts and engines. Nothing on this page claims an improvement.
- Perplexity sonar: n=3 per prompt, full sample
- Google AI Mode (via DataForSEO): n=3 per prompt, full sample
- OpenAI gpt-5 + web search: only 3 runs reached AdminKit.net — the whole dogfood round stopped at 25 runs across all 7 sites because the OpenAI account ran out of credit
Headline numbers
- Mentioned, all US questions
- 10% (5/51)
- Mentioned, unbranded US questions
- 0% (0/39)
- Domain cited, US
- 10% (5/51)
- GEO audit grade
- A (86.2)
Scope of this measurement
| Market | Buyer questions | Runs | Real cost |
|---|---|---|---|
| US | 8 | 51 | $0.322 |
| GB | 4 | 24 | $0.071 |
AI visibility by market
Mention rate and citation rate with 95% Wilson confidence intervals.
| Market | Mentioned, all questions | Mentioned, unbranded questions | Cited (domain) | Avg. position | Share of voice |
|---|---|---|---|---|---|
| US | 10% (5/51; CI 4–21%) | 0% (0/39; CI 0–9%) | 10% (5/51; CI 4–21%) | 4.5 | 10% |
| GB | 0% (0/24; CI 0–14%) | 0% (0/24; CI 0–14%) | 0% (0/24; CI 0–14%) | — | 0% |
| Market | Engine | Mentioned | Cited |
|---|---|---|---|
| US | Google AI Mode (DataForSEO) | 2/24 | 2/24 |
| US | OpenAI gpt-5 + web search | 0/3 | 0/3 |
| US | Perplexity sonar | 3/24 | 3/24 |
| GB | Google AI Mode (DataForSEO) | 0/12 | 0/12 |
| GB | Perplexity sonar | 0/12 | 0/12 |
Who AI cites instead
US — most-cited domains
- mxtoolbox.com (59)
- adminkit.net (32)
- dnschecker.org (25)
- spamhaus.org (19)
- dnsleaktest.com (15)
- github.com (14)
- knowledge.workspace.google.com (13)
- powerdmarc.com (11)
- easydmarc.com (11)
- reddit.com (10)
GB — most-cited domains
- mxtoolbox.com (24)
- easydmarc.com (15)
- ncsc.gov.uk (13)
- knowledge.workspace.google.com (10)
- warmforge.ai (9)
- dnschecker.org (8)
- lite14.net (8)
- dmarcian.com (6)
- dnsmonitoringtool.com (6)
- blog.mxtoolbox.com (6)
GEO audit: grade A (86.2)
- Highllms.txt exists but has format problems (malformed link lines under 'Key pages').
- HighPartial schema.org markup — needs Organization JSON-LD with sameAs, logo and a contact point.
- MediumSome citability signals present; needs FAQ sections, specific numbers and a clearer opening answer paragraph.
- Medium/sitemap.xml returns a 404 and the real sitemap has no lastmod dates.
What AI actually said
Google AI Mode (DataForSEO) — prompt: “AdminKit vs MXToolbox”
tracks like AI agent/MCP gateway visibility, CGNAT detection, and device-aware diagnostics — MXToolbox: A long-standing industry staple (founded in 1999) built primarily as a web-based diagnostic and email delivery tool…
Google AI Mode (DataForSEO) — prompt: “AdminKit vs MXToolbox”
exposure, IP/CGNAT status, and quick network checks. (Note: Not to be confused with AdminKit.io, which is a Bootstrap dashboard UI template.)
What we will change
Establish a distinct entity
1 weekSchema.org Organization + WebApplication for each tool (DNS leak, SPF/DKIM/DMARC, blacklist) under the name "AdminKit.net" with sameAs links, and an opening sentence clarifying it is not the AdminKit Bootstrap template.
Fix the sitemap and add a direct-answer page per tool
1 weekPut /sitemap.xml at the standard path with lastmod dates; MXToolbox wins partly because it has one dedicated answer page per query.
Publish a comparison page
next"MXToolbox alternatives" and "DNSChecker vs MXToolbox vs AdminKit"; add UK content for protective DNS (ncsc.gov.uk is the UK-cited source).
Cover newer products with guides
nextMCP Gateway and Secure MQTT: "how to secure an MQTT broker" and "security gateway for MCP servers and AI agents" — still a low-competition topic.
Fix llms.txt formatting
laterLink lines under "Key pages" need the standard format.
Questions
Is AdminKit.net the same as the AdminKit.io Bootstrap template?
No. AdminKit.net is a Netbase JSC product covering DNS/email diagnostics, a protective-DNS service and an MCP gateway. AdminKit.io is an unrelated Bootstrap dashboard UI template. Several AI answers already note the two are different products, but the raw mention count AdminKit.net is tracked against is inflated by this name collision.
Is this an independent audit of AdminKit.net?
No. Netbase JSC owns AdminKit.net, and this measurement was run by Netbase using its own Leadee product. See "Conflict of interest" above.
When will AdminKit.net be re-measured?
About four weeks after AdminKit.net ships the fix plan above, using the same 12 prompts (8 US, 4 UK) and the same engines, so the before/after comparison is statistically meaningful.
Can GEO guarantee results?
No. AI answer engines change their output frequently, and no vendor — including Leadee — can guarantee a ranking or a mention. Leadee publishes confidence intervals on every metric so you can see how much a result can vary run to run.
How does Leadee measure AI visibility?
Leadee runs your prompt set against each AI engine on a weekly to daily schedule, depending on plan, through official vendor APIs (OpenAI, Gemini, Perplexity, Anthropic, DataForSEO) — never by scraping consumer chat interfaces — and reports mention rate, citation rate, average position, share of voice and sentiment with a 95% confidence interval.
Who do I talk to?
Email [email protected] or use Talk to an expert at https://leadee.ai/contact-sales — the Netbase JSC team behind Leadee replies by email or WhatsApp — or WhatsApp the CEO directly at https://wa.me/84937869689.
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