Schema markup generator
Pick a type, fill in a short form and copy ready-to-paste JSON-LD for your Organization, LocalBusiness, Product, FAQ, Article and 7 more types — checked live against schema.org and Google's rich result rules. Free, no sign-up.
Build your schema markup
JSON-LD
Pick a type on the left to start.
The 12 types
Pick the type that matches the page — combine several with @graph when a page covers more than one (e.g. a Product page that is also part of your Organization).
| Type | When to use it | Google status |
|---|---|---|
| Organization | Manufacturer, distributor, agency — any company-level page | Rich result |
| Local business | Clinic, shop, local service provider with a physical address or service area | Rich result |
| Product | Manufacturer or distributor with a catalog page for one SKU | Rich result |
| Service | B2B service provider, agency, professional or local service without a per-product page | Helps AI understanding |
| FAQ page | Any page with a visible Q&A section | Limited |
| HowTo | Step-by-step install/setup/repair guide | Limited |
| Article | Blog post, press release, news update | Rich result |
| Breadcrumb list | Any page with a visible breadcrumb trail | Rich result |
| Software application | SaaS product, downloadable app, browser extension | Rich result |
| Event | Trade show, webinar, in-person training session | Rich result |
| Person | Founder, consultant or author bio page | Helps AI understanding |
| WebSite | Every site should carry one, on the homepage | Helps AI understanding |
Questions
Which schema type should a manufacturer use?
Start with Organization on your homepage (name, logo, sameAs), then Product for each product line with a real Offer, and Service for anything sold as a service rather than a physical item — combine them with @graph so they share one Organization @id.
Does Google still show FAQ rich results?
Only for a narrow set of well-known government and health sites since 2023 — most sites will not get the FAQ rich result even with perfect markup. FAQPage schema still helps AI engines understand your Q&A content, which is why the generator keeps it.
JSON-LD or microdata?
JSON-LD — it is what this generator outputs, what Google recommends, and the easiest to maintain since it lives in one script tag separate from your visible HTML.
Where do I paste it?
Inside your page's <head>: WordPress (your SEO plugin's custom-schema box, or a custom HTML block), Shopify (theme.liquid before </head>), Wix (Custom code under SEO settings) or Webflow (page settings -> Custom code).
Can I generate schema from my existing page?
Yes — "Prefill from URL" reads the name, logo, address, phone and social links already on your page (from its existing schema, meta tags or footer) and fills the form; it never invents a value that is not actually there.
Will schema help me appear in ChatGPT or AI Overviews?
It makes your entities easier for AI engines to parse correctly, which is a precondition for being cited accurately — but no schema markup can guarantee a mention. Pair it with the AI visibility checker to see your broader readiness.
Can I check the JSON-LD I just generated?
Yes — click Validate to run it through the Schema Markup Validator's paste mode without leaving the page.
Can GEO guarantee results?
No. AI answer engines change their output frequently, and no vendor — including Leadee — can guarantee a ranking or a mention. Leadee publishes confidence intervals on every metric so you can see how much a result can vary run to run.
How does Leadee measure AI visibility?
Leadee runs your prompt set against each AI engine on a weekly to daily schedule, depending on plan, through official vendor APIs (OpenAI, Gemini, Perplexity, Anthropic, DataForSEO) — never by scraping consumer chat interfaces — and reports mention rate, citation rate, average position, share of voice and sentiment with a 95% confidence interval.
Who do I talk to?
Email [email protected] or use Talk to an expert at https://leadee.ai/contact-sales — the Netbase JSC team behind Leadee replies by email or WhatsApp — or WhatsApp the CEO directly at https://wa.me/84937869689.
Keep this markup correct as your site changes.
Leadee tracks AI visibility and ships fixes to improve it — not just one-off checks.