Copilot and Bing SEO: What Leadee Can and Cannot Measure
Microsoft offers no API that returns Copilot answers, so Leadee measures Copilot only indirectly: through the Bing Webmaster data you connect, the AI Performance export you upload from Bing Webmaster Tools, and visits referred by copilot.microsoft.com. What you control directly is Bing's side of the work: Bingbot access, indexing and IndexNow submissions. Check a page's indexability below.
By the Netbase JSC team · Updated
How does Leadee work with Copilot and Bing?
- Data from the site owner (connection or file upload): Bing Webmaster Tools API
- Data from the site owner (connection or file upload): Bing Webmaster "AI Performance" export (beta)
- Measured indirectly only: Microsoft Copilot
Is your page indexable, and is IndexNow set up?
The Index Checker covers indexability, AI crawler rules and the IndexNow key today. A Bing-specific check is a separate follow-up job.
What data does Bing give site owners about AI answers?
Leadee checked the Bing Webmaster Tools API for an AI-specific method and found none. AI numbers only arrive as files you export from Bing Webmaster Tools and upload. Grounding queries from the AI Performance export become candidate questions for the tracker.
| Source | What it contains | How it reaches Leadee |
|---|---|---|
| Bing Webmaster Tools API | Query, page, rank and traffic, keyword and crawl stats for your verified sites | Read-only connection you approve |
| AI Performance report (beta) | Citations of your site and the grounding queries behind them | File upload; no API |
| Topics Portfolio (beta, from 2026-10-13) | Topics and opportunity queries, every number a range such as 10K-50K | File upload; ranges stay ranges |
| Referral visits | Sessions from copilot.microsoft.com | GA4 connection |
How do new pages reach Bing faster?
IndexNow lets a site tell participating search engines, Bing included, that a URL changed instead of waiting for a recrawl. Leadee submits through api.indexnow.org, up to 10,000 URLs per call, for sites that host its key file.
If a firewall sits in front of the site, Microsoft publishes Bingbot's IP ranges at bing.com/toolbox/bingbot.json for an allow-list.
Source: IndexNow documentation (read 2026-11-10).
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Leadee is not affiliated with or endorsed by Microsoft.
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What do people ask about Copilot and Bing SEO?
Can Leadee show exactly how often Copilot mentions my brand?
Not directly. Microsoft has no API that returns Copilot answers, and Leadee does not scrape Copilot. Leadee shows what Bing reports to you as the site owner, through the AI Performance export, plus visits referred by copilot.microsoft.com.
Is there an API for Bing's AI Performance report?
Not that Leadee could find: the Bing Webmaster Tools API exposes query, page, traffic and crawl stats, but no AI-specific method. The report reaches Leadee as a file you export and upload.
Does IndexNow help with Copilot?
IndexNow tells Bing about new or changed URLs sooner. That helps Bing's index stay current; Leadee does not claim a measured effect on Copilot answers.
Can GEO guarantee results?
No. AI answer engines change their output frequently, and no vendor — including Leadee — can guarantee a ranking or a mention. Leadee publishes confidence intervals on every metric so you can see how much a result can vary run to run.
How does Leadee measure AI visibility?
Leadee runs your prompt set against each AI engine on a weekly to daily schedule, depending on plan, through official vendor APIs (OpenAI, Gemini, Perplexity, Anthropic, DataForSEO) — never by scraping consumer chat interfaces — and reports mention rate, citation rate, average position, share of voice and sentiment with a 95% confidence interval.
Who do I talk to?
Email support@leadee.ai or use Talk to an expert at https://leadee.ai/contact-sales — the Netbase JSC team behind Leadee replies by email or WhatsApp — or WhatsApp the CEO directly at https://wa.me/84937869689.