Leadee vs. Otterly.ai
Leadee and Otterly.ai both track how AI engines mention a brand. Choose Otterly.ai if you want AI Overviews and Copilot bundled at $29/mo and do not mind paying extra for Gemini. Choose Leadee if you want every engine included at every tier, published confidence intervals, and a Fix Engine that ships tickets, not just a dashboard.
By the Leadee team at Netbase JSC · Updated
Before you read on
Leadee is our product, built by Netbase JSC. Otterly.ai is a real, capable product with real strengths — see "Who should choose which" and "Alternatives" below. This page compares publicly listed pricing and features only; we do not guess at private numbers or rate Otterly.ai's data quality.
Sources: Otterly.ai's site and Otterly.ai's own sourced page.
Who should choose Leadee vs. Otterly.ai?
Choose Otterly.ai if…
You already track AI Overviews and Microsoft Copilot, want those two bundled at the entry price, and are comfortable adding Gemini as a paid add-on later.
- A large prompt-research toolkit with an "Estimated Intent Score" instead of a fake volume number
- Agent Analytics and a mature suite of standalone free GEO tools (crawl simulation, prompt research, query fan-out, a prompt calculator)
- Covers ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot out of the box on every plan
Choose Leadee if…
You want every engine a plan supports included at every tier with no add-on pricing, a published confidence interval on every metric, and a Fix Engine that ships a concrete fix instead of a recommendation list.
- Every engine a plan supports is included at every tier — no per-engine add-ons
- A published confidence interval on every metric, with a public methodology page
- Fix Engine turns a finding into a ticket and re-measures after you ship it
Feature comparison
| Feature | Leadee | Otterly.ai |
|---|---|---|
| Engines included, no add-ons | Yes. Starter includes all 4 engines Leadee supports; Growth and up include the same 4 — no per-engine add-ons on any plan. | No. Base plans include ChatGPT, AI Overviews, Perplexity and Copilot; Gemini, Google AI Mode and Claude cost $9-$439/mo extra. |
| Entry plan price | Yes. $29/mo — 25 prompts, All engines. | Partial. $29/mo (Lite plan, 15 prompts), covering only the 4 base engines. |
| API / MCP access | Yes. Included from the $149/mo Growth plan up. | Partial. Included from the $189/mo Standard plan up — not on the $29/mo Lite plan. |
| Published confidence intervals | Yes. Published on every metric, with a public methodology page explaining the math. | No. Not published on its pricing or feature pages. |
| Fix recommendations | Yes. Fix Engine turns a finding into a ticket and re-measures after you ship it. | Partial. GEO Audit lists recommendations; no published re-measurement loop. |
| White-label reporting | Yes. Included from the $799/mo Agency tier. | No. Not listed as a standard feature on its pricing page. |
| Free trial terms | Yes. Free tier: 5 prompts across 2 engines, one run, no credit card. | Partial. Self-contradicting on Otterly's own pages: its pricing FAQ and changelog say 7 days, its free-tools hub page says 14 days; no credit card either way |
Pricing, including add-ons
Prices as of 2026-10-25. Leadee figures come from our own pricing page; every Otterly.ai figure links to the vendor page it was read from.
| Plan | Leadee | Otterly.ai |
|---|---|---|
| Entry plan | $29/mo — Starter, 25 prompts, All engines, no API/MCP | $29/mo (Lite plan, 15 prompts) (source) |
| Mid plan | $149/mo — Growth, 150 prompts, All engines, 2000 | $189/mo (Standard plan, 100 prompts, adds API/MCP access and Agent Analytics) (source) |
| Top self-serve plan | $399/mo — Pro, 300 prompts, 10000 | $489/mo (Premium plan, 400 prompts); Enterprise is custom-priced from 1,000+ prompts (source) |
| Engine add-ons | None — every plan includes every engine it supports at no extra cost. | Gemini and Google AI Mode cost $9-$149/mo extra; Claude costs $29-$439/mo extra — neither is in the base price on any plan (source) |
| Annual billing | 15% off monthly price, any plan. | 15% off when billed yearly (Lite ≈ $25/mo, Standard ≈ $160/mo, Premium ≈ $422/mo) (source) |
What do outside sources say about Otterly.ai?
Coverage from outside Otterly.ai's own site, so you can check our summary against a second source.
- TechCrunch: AI is burying company websites in search results, but Otterly.AI thinks it can help — Covers Otterly.AI leaving stealth after passing 1,000 users: an Austrian, bootstrapped team tracking brand visibility in ChatGPT, Perplexity and Google AI Overviews.
For companies without a marketing team
Most Leadee customers are traditional B2B companies — manufacturers, industrial suppliers, distributors, logistics and professional-services firms — that do not have a marketing team to read a GEO dashboard, let alone act on it. Otterly.ai is built for marketers who already know their own metrics; neither vendor's self-serve plan includes someone doing the work for you.
Done-for-you GEO
Leadee Experts write the plain-language report and draft the fixes; your team or theirs ships them — quoted per client as a custom request, never shown as a public per-seat price.
Talk to an expertWhat are the alternatives to Otterly.ai?
- Leadee vs. Profound — enterprise AI-search platform with panel-based volume data
- Leadee vs. Semrush AI Visibility Toolkit — AI tracking bundled into the Semrush suite
- See every Leadee comparison page
- Leadee vs. Scrunch AI — a wider named engine list for larger brands with budget
Comparison questions
Is Otterly.ai worth it?
For a marketing team that already tracks AI Overviews and Microsoft Copilot and does not mind paying add-on fees for Gemini or Claude, Otterly.ai is a capable, well-built tool with a strong free-tools suite and Agent Analytics. Whether it is worth it depends on how many engines and prompts you need, since its add-on pricing changes the real monthly cost.
Does Otterly.ai include Gemini or Claude?
Not in its base price on any plan. Otterly.ai sells Gemini and Google AI Mode as a $9-$149/mo add-on and Claude as a $29-$439/mo add-on.
Can I switch from Otterly.ai to Leadee?
Yes. There is no migration lock-in on either side — you can run a free Leadee scan and start a paid plan independently of any existing Otterly.ai subscription.
Does Leadee guarantee AI rankings?
No. No GEO vendor, including Leadee, can guarantee a ranking or mention in an AI answer engine. Leadee publishes a confidence interval on every metric instead of a guarantee.
What does Otterly.ai do well that Leadee does not?
Otterly.ai's prompt-research toolkit, Agent Analytics and free-tools suite (crawl simulation, prompt calculator, query fan-out) are more mature than Leadee's today — see the research behind this page for the full picture.
Can GEO guarantee results?
No. AI answer engines change their output frequently, and no vendor — including Leadee — can guarantee a ranking or a mention. Leadee publishes confidence intervals on every metric so you can see how much a result can vary run to run.
How does Leadee measure AI visibility?
Leadee runs your prompt set against each AI engine on a weekly to daily schedule, depending on plan, through official vendor APIs (OpenAI, Gemini, Perplexity, Anthropic, DataForSEO) — never by scraping consumer chat interfaces — and reports mention rate, citation rate, average position, share of voice and sentiment with a 95% confidence interval.
Who do I talk to?
Email support@leadee.ai or use Talk to an expert at https://leadee.ai/contact-sales — the Netbase JSC team behind Leadee replies by email or WhatsApp — or WhatsApp the CEO directly at https://wa.me/84937869689.
Data freshness
Last verified 2026-10-25. Every market player figure above carries its own source link and retrieval date; this page goes noindex automatically if that data goes stale before it is re-checked.
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