Leadee vs. Profound
Leadee and Profound both track how AI engines mention a brand, but Profound targets enterprise teams: its pricing page offers only a free trial or a custom Enterprise plan via a sales demo. Choose Profound for its query fan-out data and panel volume with an annual contract. Choose Leadee for a self-serve plan from $29/mo, no sales call.
By the Leadee team at Netbase JSC · Updated
Before you read on
Leadee is our product, built by Netbase JSC. Profound is a real, capable product with real strengths — see "Who should choose which" and "Alternatives" below. This page compares publicly listed pricing and features only; we do not guess at private numbers or rate Profound's data quality.
Sources: Profound's site and Profound's own sourced page.
Who should choose Leadee vs. Profound?
Choose Profound if…
Your team is enterprise or mid-market, you can go through a sales demo and an annual contract, and you want fan-out and volume data drawn from real engine grounding and licensed consumer panels rather than an LLM guessing its own queries.
- Query fan-outs and prompt volume drawn from real engine grounding traces and licensed, opt-in consumer panels, not just an LLM guessing its own queries
- Tracks up to 9 AI engines on its Enterprise plan, including Microsoft Copilot, DeepSeek and Exa alongside ChatGPT, Gemini and Claude
- An "AI Marketer" agent that drafts and stages optimization work for human approval, across content, SEO, social and PR
Choose Leadee if…
You want to start today on a self-serve plan from $29/mo with no sales call, and you want the engines your plan supports included at every tier instead of gated behind an enterprise contract.
- Every engine a plan supports is included at every tier — no per-engine add-ons
- A published confidence interval on every metric, with a public methodology page
- Fix Engine turns a finding into a ticket and re-measures after you ship it
Feature comparison
| Feature | Leadee | Profound |
|---|---|---|
| Self-serve paid plan | Yes. $29/mo Starter, no sales call needed. | No. No self-serve paid plan is listed — the pricing page offers only the free Trial and a custom Enterprise plan reached through a demo |
| Entry price | Yes. $29/mo for 25 prompts, All engines. | No. Not publicly listed — Enterprise pricing is custom, quoted after a demo |
| Engines on the lowest-cost tier | Yes. All engines on the $29/mo Starter plan. | Partial. Free 7-day trial: 50 unique prompts/day across 3 engines (ChatGPT, Gemini, Google AI Overviews) |
| API access | Yes. Included from the $149/mo Growth plan up. | Partial. Full data history and API access are listed as Enterprise features; not available on the free trial |
| Published confidence intervals | Yes. Published on every metric, with a public methodology page. | No. Not published on its pricing or feature pages. |
| Fix recommendations | Yes. Fix Engine turns a finding into a ticket and re-measures after you ship it. | Partial. An "AI Marketer" agent drafts and stages content for approval; no published re-measurement loop tied to a score. |
Pricing, including add-ons
Prices as of 2026-10-25. Leadee figures come from our own pricing page; every Profound figure links to the vendor page it was read from.
| Plan | Leadee | Profound |
|---|---|---|
| Lowest-cost access | $29/mo — Starter, 25 prompts, All engines, no sales call | Free 7-day trial: 50 unique prompts/day across 3 engines (ChatGPT, Gemini, Google AI Overviews) (source) |
| Self-serve paid tier | $149/mo — Growth, 150 prompts, All engines, 2000 | No self-serve paid plan is listed — the pricing page offers only the free Trial and a custom Enterprise plan reached through a demo (source) |
| Top tier | Agency, $799/mo, white-label — still self-serve, no demo required | Not publicly listed — Enterprise pricing is custom, quoted after a demo (source) |
| Engines at the top tier | All 4 engines Leadee supports, included at every paid tier | Up to 9 engines on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search (source) |
| How you buy | Self-serve checkout, no sales call required at any tier | Enterprise access is sales-assisted only ("Get a Demo") — there is no self-serve checkout for a paid plan (source) |
What do outside sources say about Profound?
Coverage from outside Profound's own site, so you can check our summary against a second source.
- TechCrunch: AEO startup Profound hits unicorn valuation, raises $180M Series D 7 months after last round — Reports a $180M Series D at a $1.8B valuation led by Sequoia and Kleiner Perkins, and names Comcast, The Estée Lauder Companies and Walmart as customers.
For companies without a marketing team
Profound is built for enterprise and mid-market marketing teams with a budget for an annual contract and the time for a sales demo. A traditional company without a marketing team — a manufacturer, distributor or local service business — generally cannot buy Profound at all today: there is no published self-serve paid plan to sign up for.
Done-for-you GEO
Leadee Experts write the plain-language report and draft the fixes; your team or theirs ships them — quoted per client as a custom request, never shown as a public per-seat price.
Talk to an expertWhat are the alternatives to Profound?
- Leadee vs. Otterly.ai — self-serve AI-search tracking with a large free-tools suite
- Leadee vs. Semrush AI Visibility Toolkit — AI tracking bundled into the Semrush suite
- See every Leadee comparison page
- Leadee vs. HubSpot AEO — AI tracking bundled into HubSpot Marketing Hub
Comparison questions
Is Profound worth it?
For an enterprise or mid-market marketing team with budget for an annual contract, Profound's real query fan-out data and panel-based volume are genuinely strong — stronger than most other market players' LLM-guessed figures. There is no way to try a paid plan without a sales demo, which rules it out for smaller companies.
Does Profound include Gemini or Claude?
Gemini is included on the free trial and on Enterprise; Claude is listed only on the Enterprise plan, not on the free trial.
Can I switch from Profound to Leadee?
Yes. Leadee has no self-serve lock-in: you can run a free scan and start a paid plan independently of any existing Profound contract.
Does Leadee guarantee AI rankings?
No. No GEO vendor, including Leadee, can guarantee a ranking or mention in an AI answer engine. Leadee publishes a confidence interval on every metric instead of a guarantee.
Why doesn't Profound list a self-serve paid plan?
As of this page's last check, Profound's own pricing page lists only a free trial and a custom Enterprise plan reached through a demo — no in-between self-serve paid tier is publicly listed.
Can GEO guarantee results?
No. AI answer engines change their output frequently, and no vendor — including Leadee — can guarantee a ranking or a mention. Leadee publishes confidence intervals on every metric so you can see how much a result can vary run to run.
How does Leadee measure AI visibility?
Leadee runs your prompt set against each AI engine on a weekly to daily schedule, depending on plan, through official vendor APIs (OpenAI, Gemini, Perplexity, Anthropic, DataForSEO) — never by scraping consumer chat interfaces — and reports mention rate, citation rate, average position, share of voice and sentiment with a 95% confidence interval.
Who do I talk to?
Email support@leadee.ai or use Talk to an expert at https://leadee.ai/contact-sales — the Netbase JSC team behind Leadee replies by email or WhatsApp — or WhatsApp the CEO directly at https://wa.me/84937869689.
Data freshness
Last verified 2026-10-25. Every market player figure above carries its own source link and retrieval date; this page goes noindex automatically if that data goes stale before it is re-checked.
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