ChatGPT SEO Services: In-House or an Agency?
Leadee measures how often ChatGPT names and cites your company, and Leadee Experts fix what holds you back, by hand, after you approve a quote. Many teams can do the basics in-house. Get help when nobody has time to measure properly or to work the directories ChatGPT cites. No ranking guarantees.
By the Netbase JSC team · Updated
Request a quoteWhere does your site stand with ChatGPT before you decide?
Run the free ChatGPT Visibility Checker first. If it finds only a blocked crawler or a missing schema block, your own team can probably fix that this week.
Leadee is not affiliated with, endorsed by, or sponsored by OpenAI. “ChatGPT”, “GPTBot” and the other names on this page are OpenAI's own, used only to describe what this tool measures.
Get your free ChatGPT Live Test — 3 real questions, answered through OpenAI's own API.
Check a website above first — the Live Test runs against that domain.
Should you do ChatGPT SEO in-house or hire an agency?
Most of the work is ordinary website work done with a new reader in mind, so a capable in-house team can do much of it. The parts that usually justify outside help are the ones that need a method or steady hours: measuring ChatGPT answers often enough to see a real change, and building presence on the directories and comparison pages ChatGPT already cites. How Leadee measures ChatGPT, and what a confidence interval does and does not tell you, is on our methodology page.
| Task | In-house works when | Outside help pays off when |
|---|---|---|
| Let OAI-SearchBot read the site | Someone can edit robots.txt and the CDN settings | A firewall or CDN rule blocks the bot and nobody owns that system |
| Facts in server-rendered HTML | Your CMS already renders pages on the server | The site is a JavaScript app or the facts live in PDFs |
| Pages ChatGPT can quote | A writer has the real facts and an hour per page | There are dozens of pages and no writer with the facts |
| Directories and lists ChatGPT cites | There are one or two lists and you have client reviews to ask for | Several directories, comparison pages and outreach are needed |
| Measuring ChatGPT answers | You can run the same questions repeatedly through the API and read a confidence interval | Nobody has time to run rounds every few weeks or to judge what changed |
What did it take when Netbase JSC did this in-house?
Netbase JSC, the company behind Leadee, ran this work in-house for its own 7 Netbase-owned websites on 2026-10-25, using Leadee. One measurement round asked each site's buyer questions on three engines: 252 Perplexity runs, 215 Google AI Mode runs and 25 OpenAI runs with web search. The API spend for the whole round was under four dollars, so money was not the constraint.
Time and set-up were. The OpenAI account ran out of credit after 25 runs, so the ChatGPT sample stayed too small to report per-brand rates with confidence, and a trial data credit ran out the same day. The round also surfaced bugs in Leadee itself, which the team then fixed. The findings were clear even so: 5 of the 7 Netbase-owned brands were never named for buyer questions that did not include their name, and the answers drew on directories and market players' pages rather than on the brands' own sites. Each site's fix plan then went to that site's own team. Full numbers: Netbase portfolio case study.
The lesson we take from our own run: measuring is cheap in API money but needs someone to own the credits, the question set and the statistics, and the fixes that matter most are often off-site. That is the split this service is built around: Leadee does the measuring and reporting, Leadee Experts do the agreed fixes, and your team keeps everything it can do faster itself.
What have we not verified?
- That the fixes in the Netbase JSC plan raised ChatGPT mentions: the re-measurement after them has not been published yet.
- How the consumer ChatGPT app answers compared with OpenAI's API: Leadee measures through the official API only.
- That an agency, ours included, will beat a capable in-house team on your site: it depends on who has the time and the facts.
How does it run, step by step?
Baseline on ChatGPT
about 1 week, estimate
We agree the buyer questions with you and run them repeatedly through OpenAI's official API, recording whether you are named, at what position and which pages are cited.
Fix plan and quote
2–3 business days, estimate
A written plan that splits the work: what your team can do faster in-house, and what Leadee Experts would do, with a quote for that part only.
Fixes by Leadee Experts
cadence set in the quote, estimate
The approved items done by hand: crawler and CDN settings, quotable rewrites of key pages, schema markup, directory profiles and comparison pages.
Re-measurement
about 4 weeks after the fixes, estimate
The same questions, the same number of runs, compared with the baseline and its confidence interval, so a change is a measured change and not one lucky answer.
Written report
1 business day after each round, estimate
What changed, what Leadee Experts did, what moved on ChatGPT, and what we propose next — including what to stop doing.
What do you get?
ChatGPT baseline and re-measurement
Mention rate, citation rate and position on ChatGPT for your buyer questions, each with a confidence interval, before and after the work.
Example: the Netbase JSC in-house round
The 2026-10-25 round on 7 Netbase-owned sites: per-brand rates, the domains AI cited instead, and a fix plan per site, published as the Netbase portfolio case study.
Fixes done by hand
The items in your approved quote, done by Netbase JSC's specialists and handed over with a note of exactly what changed.
What's supported, and what isn't?
Supported
- ChatGPT measurement through OpenAI's official API, with confidence intervals.
- Crawler access, server rendering, schema markup and quotable rewrites of key pages, done by hand.
- Directory profiles and honest comparison pages for the questions where ChatGPT cites other sites.
Not included
- Measuring by copying answers from the consumer ChatGPT app: we use the official API only.
- Buying reviews, paid placements presented as editorial, or hidden text aimed at AI models.
- A full website redesign or platform migration — see Custom Integrations and Projects.
Extra, as custom development
- The same service for Gemini, Perplexity or Google AI Mode, scoped and quoted separately.
- Content and digital PR outreach to third-party publications, as a separate engagement.
- A second site or brand, scoped and quoted separately.
What we need from you
- The buyer questions you hear from customers, or the industry and market players so we can draft them with you.
- One named approver for the quote and the finished work.
- Access for Leadee Experts to the systems they will work on (for example a CMS editor account or a directory profile), limited to the quoted work and removable at any time.
- The facts we may publish: lead times, price ranges, certifications, client names you are allowed to mention.
Timeline
Baseline on ChatGPT (about 1 week, estimate) → Fix plan and quote (2–3 business days, estimate) → Fixes by Leadee Experts (cadence set in the quote, estimate) → Re-measurement (about 4 weeks after the fixes, estimate) → Written report (1 business day after each round, estimate)
A custom request, not a package
Every engagement is a custom request: tell us what you need and we send a quote. The work is contracted with Netbase JSC.
Leadee Experts
Fixes, upgrades and content done by Netbase's specialists. Tell us what you need and we send a quote.
Leadee never changes your website. Leadee measures and reports; the changes are made by your own team or by Leadee Experts, and only after you approve a quote.
Proof
These reviews were written by clients of Netbase JSC, the company behind Leadee, about Netbase's services and products. They are not reviews of the Leadee tool.
Web App for Printing Service Provider
“They had nice and good solutions for all of our requests.”
Daniel Popescu, Owner, Digital Art Studio, Romania
Client of Netbase JSC, review on Clutch,Plug-In Customization for Export Manufacturing Company
“They’re good listeners, are understanding, and they remember things very well.”
Syed Ali, Partner, Oriental Overseas Exports, India
Client of Netbase JSC, review on Clutch,WooCommerce Development for Consulting Company
“They have fast and effective solutions to our proposed problems.”
Laura Lastra, Marketing Manager, Consulting Company, Spain
Client of Netbase JSC, review on Clutch,
Netbase JSC is rated by its service clients
What do people ask about ChatGPT SEO?
Do you guarantee rankings in ChatGPT?
No. ChatGPT changes its answers from run to run and no one controls which companies it names. We commit to honest measurement with a confidence interval and to doing the agreed work by hand.
Can we start in-house and bring you in later?
Yes. Many teams fix crawler access and their key pages themselves first. The baseline measurement is useful either way, and the fix plan says which items your team can take.
Do you measure in the ChatGPT app?
No. Leadee measures through OpenAI's official API with web search, never by scraping the consumer app. API answers can differ from what one person sees in their own ChatGPT account, which we say in every report.
Will Leadee change our website?
No. Leadee never changes your website on its own. Changes are made by your own team, or by Leadee Experts for the work in a quote you have approved.
How is the work priced?
Every engagement is a custom request: tell us what you need and we send a quote for the part Leadee Experts would do. We do not publish package prices.
Is Leadee affiliated with OpenAI?
No. Leadee is not affiliated with or endorsed by OpenAI; "ChatGPT" describes the engine this service measures and works on.
Can Leadee and Netbase work with a company in my country?
Yes. Every engagement is delivered remotely, so clients in any country can work with us. Netbase has worked with clients in 80 countries.
Do you work in my industry?
Clients in any industry can engage. Tell us your industry and we will say plainly whether the Netbase team has delivered similar work.
How do I pay for a managed service or custom project?
You pay the company, not an individual. Contracts and invoices are issued by Netbase JSC, and payment goes by bank transfer to Netbase JSC's company account or by PayPal Business. Self-serve Leadee plans are paid through PayPal subscriptions.
Who do I talk to?
Talk to the CEO of Netbase JSC, Huy Nguyen (David), on WhatsApp at https://wa.me/84937869689 or by email at project@netbasejsc.com.
Can GEO guarantee results?
No. AI answer engines change their output frequently, and no vendor — including Leadee — can guarantee a ranking or a mention. Leadee publishes confidence intervals on every metric so you can see how much a result can vary run to run.
How does Leadee measure AI visibility?
Leadee runs your prompt set against each AI engine on a weekly to daily schedule, depending on plan, through official vendor APIs (OpenAI, Gemini, Perplexity, Anthropic, DataForSEO) — never by scraping consumer chat interfaces — and reports mention rate, citation rate, average position, share of voice and sentiment with a 95% confidence interval.
Related
ServiceServices
ServiceManaged GEO
Platform guideChatGPT SEO: How ChatGPT Finds and Recommends Brands
Proof & trustNetbase JSC's 7-Site AI Visibility Baseline
Request a quote
Tell us your domain and your industry, and we will scope the work and tell you honestly if it is a fit. Every engagement is a custom request.