AI search for companies that sell to businesses
These guides from Leadee explain GEO (generative engine optimization) in plain English: how AI engines such as ChatGPT, Gemini, Perplexity and Google AI Mode decide which companies to mention and cite, and what a traditional B2B company — not just a software seller — can do about it.
By the Leadee team at Netbase JSC · Updated
Where to start
What GEO is and how it differs from classic SEO.
What makes an AI engine recommend one company over another.
Crawler access and the other checks behind a free scan.
Every guide
GEO basics
GEO vs SEO: What Changes When Buyers Ask AI
GEO (generative engine optimization) vs SEO in plain English: what each measures, what to fix first, and whether SEO is dead now buyers ask ChatGPT.
6 min read · Updated
AEO vs SEO: Are They Different Jobs?
AEO (answer engine optimization) vs SEO in one page: AEO is the same work as GEO under a different name, built on SEO fundamentals, not separate to hire for.
6 min read · Updated
How AI chooses suppliers
How ChatGPT, Gemini and Perplexity Choose Which Suppliers to Recommend
How AI answer engines actually pick which supplier to mention: web search first, then the model chooses a source — and what a supplier can control.
9 min read · Updated
GEO for B2B Manufacturers and Print Shops
How manufacturers and print shops get found and named by AI search: the buyer questions to track, the facts to publish, and a six-step GEO service process.
11 min read · Updated
AI Search Visibility for Local Service Businesses
How a plumber, salon, clinic or repair shop gets named when nearby customers ask AI: profile, site facts, LocalBusiness markup, honest reviews and measurement.
10 min read · Updated
Tools & technical readiness
AI Crawlers and Robots.txt: How to Let ChatGPT, Perplexity and Other AI Bots Read Your Site
Which AI bots exist, how to write robots.txt rules for them, what noindex/nosnippet/noai mean, and why a firewall can block a bot robots.txt allows.
10 min read · Updated
Schema Markup for B2B and Manufacturing Sites: Organization, Product, Service and FAQ
Schema markup for AI search and Google: which schema.org types a B2B company needs, where to add each, how to validate it, and what we found on 8 sites.
10 min read · Updated
JavaScript Rendering and AI Crawlers: Why AI Engines Need Raw HTML
Why AI crawlers read raw HTML instead of running JavaScript, how to check what they actually see with view-source, and your rendering options per framework.
6 min read · Updated
Sitemaps for AI Search: lastmod, Sitemap Index and the Errors That Break Discovery
Sitemap basics for AI crawlers: the lastmod date, linking your sitemap from robots.txt, sitemap index files for large sites, and the most common errors.
6 min read · Updated
Site Speed for AI Crawlers: TTFB, Compression and What Actually Matters
Why Time to First Byte (TTFB) is the speed metric that matters most to an AI crawler, how HTML weight and compression affect it, and what to cache.
6 min read · Updated
ChatGPT
How to Rank in ChatGPT: A Step-by-Step Guide
Seven steps to get recommended by ChatGPT: crawler access, readable facts, buyer questions, quotable pages, third-party lists and honest measurement.
8 min read · Updated
llms.txt: What It Does and Does Not Do
What llms.txt does for AI agents, what it does not do for rankings or AI citations, the correct format, and the exact errors Leadee's free checker reports.
9 min read · Updated
OAI-SearchBot vs GPTBot vs ChatGPT-User: What Each One Does
What OpenAI's three crawlers do, which robots.txt rule controls ChatGPT search, and what we found when we tested 8 Netbase JSC sites and 59 often-cited domains.
9 min read · Updated
What Are ChatGPT Citations and When Do They Appear?
A ChatGPT citation is a source link attached to an answer that used web search. How citations differ from mentions and sources, plus our own tracker numbers.
8 min read · Updated
How to Get Cited When ChatGPT Prefers Other Websites
When ChatGPT cites directories and other companies instead of you: find the pages it uses, get onto them, make your page the better answer. With real data.
7 min read · Updated
How to Write Pages ChatGPT Can Quote
Rewrite a page so ChatGPT has passages it can quote: answer first, a real number, who says so, a source. Tested on 766 passages from 8 Netbase JSC pages.
8 min read · Updated
How to Find ChatGPT Bots in Your Server Logs
Find OAI-SearchBot, ChatGPT-User and GPTBot in your access logs, check their IPs against OpenAI's published lists, and count visits by page and status code.
9 min read · Updated
How to Build a ChatGPT Prompt Tracking Sheet
The columns a ChatGPT prompt tracking sheet needs, a worked example with real tracker rows, and how many runs it takes before a mention rate means anything.
8 min read · Updated
ChatGPT SEO vs Google SEO: What Actually Changes
Most Google SEO work carries over to ChatGPT. What changes: a different crawler, citations instead of rank positions, answers that vary each run, raw HTML.
9 min read · Updated
How to Check if ChatGPT Mentions Your Brand
Ask the right questions several times, count only unambiguous mentions, record citations and position, and report a rate with an interval. With our own data.
9 min read · Updated
How to Find the Prompts Your Customers Ask ChatGPT
OpenAI does not publish what people ask ChatGPT. Build a realistic prompt list from sales emails, site search, Search Console and best/vs/alternatives patterns.
7 min read · Updated
How to Fix Wrong Information ChatGPT Says About Your Company
Record the wrong ChatGPT answer, trace its source, fix your pages and profiles, add Organization markup, report it to OpenAI and re-measure. With a real case.
9 min read · Updated
How to Get Your Products Recommended by ChatGPT
Make product pages ChatGPT can read and compare: clear facts, product markup that matches the page, fair comparisons, listings where it looks. Tracker data.
8 min read · Updated
Does llms.txt Help With ChatGPT? What the Evidence Says
OpenAI has not said ChatGPT reads llms.txt. What its docs say, what a 300,000-domain study found, and our check of 52 domains ChatGPT and others cite.
8 min read · Updated
ChatGPT vs Gemini vs Perplexity: Which Cites Business Sites More?
492 API runs on 7 business sites: how often ChatGPT, Perplexity and Google AI Mode named and cited them, with intervals, and why no engine wins yet.
9 min read · Updated
Manual Prompt Checks vs Automated ChatGPT Tracking
How far can one manual ChatGPT check be trusted? Tracker data on 159 question sets asked 3 times, plus when manual is enough and when to automate.
8 min read · Updated
ChatGPT SEO for Professional Services Firms
Why service firms miss AI shortlists: two Netbase JSC firms were named in 0 of 126 unbranded runs while directories were cited, and what to change.
9 min read · Updated
AI Visibility for Ecommerce Stores: How to Get Products Recommended by ChatGPT
How online stores get products named in ChatGPT shopping answers: product feeds, product pages, real reviews and merchant data, measured with intervals.
10 min read · Updated
GEO for WooCommerce Stores: Get Your Products Into AI Answers
What WooCommerce already tells AI crawlers, what it leaves out, and six steps to get store products named in ChatGPT and AI shopping answers. Sourced.
11 min read · Updated
Product Schema for AI Shopping Answers
How to write Product and Offer markup that matches the page and your feed, what Google and OpenAI really say about it, and how to check it. Sourced.
11 min read · Updated
How AI Search Chooses Which Stores to Cite
How ChatGPT and Google AI pick the stores they name and link: the search step, the sources they lean on, what a store controls. Sourced, with tracker data.
10 min read · Updated
How to Track Brand Mentions in ChatGPT and Perplexity (Step by Step)
Step-by-step method to track how often ChatGPT and Perplexity name and cite your brand: buyer questions, repeated runs, rates with intervals, a fixed schedule.
11 min read · Updated
AI Visibility Metrics That Matter
Mention rate, citation rate, position, share of voice and accuracy: the AI visibility metrics worth tracking, why each needs an interval, which to read first.
10 min read · Updated
Prompt Set Design for Visibility Tracking
How to design the buyer questions behind AI visibility tracking: question shapes, branded vs unbranded mix, size, runs, markets, wording and versioning.
11 min read · Updated
Query Fan-Out Explained: Content Strategy for AI Search
What query fan-out is, which AI search engines document it, and a six-step content strategy to cover the sub-questions AI search runs behind one buyer prompt.
11 min read · Updated
Content Structure for Passage Retrieval
How to structure a page so AI search can lift one complete answer per question: question headings, answer first, self-contained sections and facts in text.
12 min read · Updated
Guides questions
Can GEO guarantee results?
No. AI answer engines change their output frequently, and no vendor — including Leadee — can guarantee a ranking or a mention. Leadee publishes confidence intervals on every metric so you can see how much a result can vary run to run.
How does Leadee measure AI visibility?
Leadee runs your prompt set against each AI engine on a weekly to daily schedule, depending on plan, through official vendor APIs (OpenAI, Gemini, Perplexity, Anthropic, DataForSEO) — never by scraping consumer chat interfaces — and reports mention rate, citation rate, average position, share of voice and sentiment with a 95% confidence interval.
Who do I talk to?
Email support@leadee.ai or use Talk to an expert at https://leadee.ai/contact-sales — the Netbase JSC team behind Leadee replies by email or WhatsApp — or WhatsApp the CEO directly at https://wa.me/84937869689.
See where your own site stands
Run a free scan to check what these guides cover (and everything else Leadee tracks) on your own site, or create a free account to start monitoring.