How to Fix Wrong Information ChatGPT Says About Your Company

AdminKit.net is a free network and email-checking tool site owned by Netbase JSC. It shares its name with adminkit.io, a popular Bootstrap admin-dashboard template from an unrelated company. In Leadee's tracker run of 2026-10-25 (Perplexity sonar, Google AI Mode and OpenAI gpt-5 with web search, through their official APIs), our raw extractor counted 12 "AdminKit" mentions. Most were about the template. A name match is not a mention of you. Counting only unambiguous mentions (the full name or the domain), adminkit.net was named in 5 of 51 US answers.

One Google AI Mode answer to "AdminKit vs MXToolbox" added its own note: "Not to be confused with AdminKit.io, which is a Bootstrap dashboard UI template", citing both sites. That answer got it right. But it shows engines can see two entities behind one name, and the risk of a mix-up is real.

What was changed: adminkit.net's home page, its about page and its llms.txt now all say it "is not the AdminKit Bootstrap admin-dashboard template at adminkit.io and is not affiliated with it" (checked by GET on 2026-11-09). The site also got Organization markup with logo and contact details; Leadee's schema check passed 1.0 on the re-scan of 2026-10-26. The answers have not been re-measured since. OpenAI was asked only one AdminKit question in that run ("best free tools to check if my DNS is leaking", 0 of 3 runs named it), so this case says nothing yet about what ChatGPT believes about AdminKit. The full numbers are in the AdminKit case study.

Before you change anything, write down what was wrong so you can tell later whether it changed. Note the exact question you asked, the date, which ChatGPT model or mode it was, whether web search was on, and copy the full answer, with its sources if any were shown.

Then ask the same question two or three more times in new chats. AI answers vary from run to run. A wrong fact that appears once in five runs is a different problem from one that appears every time. Our prompt tracking sheet gives you columns for this, and how to check if ChatGPT mentions your brand explains how many runs make a fair sample.

When ChatGPT searches the web, it shows the pages it used as citations. Open each one and look for the wrong fact. Often it is on an old directory listing, a reseller page, an old press release, or your own outdated page. What ChatGPT citations are explains how to read them.

If the answer shows no sources, the fact may come from what the model learned in training, not from a page it read today. You cannot trace that to one page. Fix the public sources anyway: the next model and every web-search answer will read them.

Your own site is the source you control completely. Pick one canonical page for the basic facts (usually About), and make every other page agree with it: legal name, brand name, address, founding year, what you sell, prices. Remove or update old pages that say something different. A 2019 price list still online is a source.

If your name is shared with another company or product, say so in plain words near the top of your home and about pages, like the AdminKit sentence above: who you are, and who you are not. Put the same sentence in your llms.txt if you have one. Then check with the ChatGPT Visibility Checker that OpenAI's bots can actually read those pages; a page blocked in robots.txt cannot correct anything (which OpenAI bot does what).

Next, fix the profiles you can edit or claim: Google Business Profile, LinkedIn, industry directories, marketplaces and review sites where you have an account. Use the same name, address and description as your canonical page. For pages you cannot edit, such as an old article or a reseller listing, write to the owner with the correct fact and a link to your source.

Wikipedia and Wikidata only matter if your company is genuinely notable. Wikipedia's guideline strongly discourages editing an article about your own company; propose changes on the article's talk page instead, and disclose any paid editing. Do not create fake reviews, fake profiles or planted forum posts to push a correction. That is the kind of manipulation that damages trust when it is found.

Add schema.org Organization markup to your home or about page with your name, URL, logo, contact details and a sameAs list of your official profiles (LinkedIn, the directory listings you just fixed). This tells a machine reader that these profiles are the same company. Google's guidance makes all of these properties recommended, not required, and its general rules say markup must match what is visible on the page.

Check the result with the free ChatGPT Entity Check. It shows which entity types and sameAs links your page has and whether your name, phone and address agree across pages. Our schema markup guide shows a full example.

ChatGPT's interface shows feedback buttons (thumbs up and down) under each reply. Use the thumbs-down on the wrong answer and, if a comment box is offered, say what is wrong and where the correct fact is published. We did not check OpenAI's documentation of this feature. Treat this as a report about that answer, not as a way to correct the model. We do not know how OpenAI uses this feedback.

If the wrong information is about a person (for example a founder) and is personal data, OpenAI's help center and privacy policy describe its process for privacy requests. We could not open those pages when writing this guide (they returned HTTP 403 to our fetch on 2026-11-09), so we do not describe the process here. Check help.openai.com for the current steps.

Search crawlers need time to re-read your pages, and third-party sites update at their own pace. Wait two to four weeks, then ask the same questions from Step 1 the same number of times and compare. Count how often the wrong fact appears, not just whether it appeared once.

If the wrong fact is gone from web-search answers but still appears when ChatGPT answers without searching, it probably comes from training data, which changes only with new models. Keep your public sources correct and keep measuring. The ChatGPT SEO overview shows where this fits with the rest of the work.