AI search visibility for B2B service companies
Buyers at other companies now ask ChatGPT, Perplexity and Copilot to shortlist a freight forwarder, contractor, accounting firm or outsourcing partner before they ever request a quote. Leadee checks whether your firm shows up as a clearly structured, verifiable entity in those answers — with the right service schema, a real case study and consistent profiles — then lists exactly what to fix first.
The problem: buyers ask AI for suppliers
A procurement lead now asks ChatGPT or Copilot to shortlist a freight forwarder, a contractor or an accounting firm before they ever request a quote, typing the lane, the stack or the specialism they need and taking whatever two or three firms the engine names back. A firm whose service list lives only in prose on a "Services" page, with no structured schema and no dated case study, gives the engine nothing concrete to cite — so it names a competitor instead.
How buyers in b2b services use AI
Buyers at other companies increasingly open an AI assistant before a search engine when they need to shortlist a provider for a well-defined need — a lane, a tech stack, a licensed specialism. Below is a sample of exactly what they type; Leadee's prompt research tool below generates a fuller, reviewed set for your own brand.
- “best freight forwarder from Vietnam to the US for LCL shipments”
- “3PL warehouse providers in Ho Chi Minh City for e-commerce fulfilment”
- “software outsourcing companies in Vietnam for a React and Node.js stack”
- “MEP contractors in Southeast Asia for a factory building project”
- “accounting firms in Vietnam experienced with foreign-owned companies”
- “corporate law firms that handle cross-border M&A in Vietnam”
- “management consulting firms for a manufacturing expansion into Vietnam”
- “steel structure fabrication companies with export experience”
- “IT outsourcing partner with fixed-price project experience”
- “customs brokerage firms for importing machinery into Vietnam”
Who AI cites in b2b services
OutsourcingVN is part of Netbase JSC, which owns Leadee. The measurement below used the same official-API method Leadee runs for any customer. Measured 25 Oct 2026 (2026-W43) using Perplexity sonar (n=3 per question); Google AI Mode via DataForSEO (n=3 per question); OpenAI gpt-5 + web search (25 runs total across the whole measurement round before the account ran out of credit).
OutsourcingVN (outsourcingvn.com) — GEO audit grade A (92.4)
- US mention rate
- 8% (4/49, 95% CI 3-19%)
- SG mention rate
- 0% (0/22, 95% CI 0-15%)
- US unbranded mention rate
- 0% (0/37, 95% CI 0-9%)
- SG unbranded mention rate
- 0% (0/22, 95% CI 0-15%)
Top cited sources: outsourcingvn.com (42), designveloper.com (34), clutch.co (26), themona.global (19), designrush.com (14). AI recommends Rikkeisoft, Designveloper, Savvycom instead.
What to fix first
These are the five gaps most likely to keep an AI engine from naming your firm, in the order Leadee's agent tackles them — each one maps to a concrete fix your team only has to approve, not build.
ProfessionalService (or the right subtype) schema
Mark up your Organization as a ProfessionalService with areaServed and knowsAbout filled in with the actual services and regions you cover, not a generic "we do everything" description.
A service catalogue an engine can parse
List concrete services (freight modes covered, engineering disciplines, accounting specialisms) as structured offerCatalog entries instead of only prose on a "Services" page.
One real, numbered case study
A single case study with a real client type, a real metric and a date is worth more to an AI engine's confidence than five vague "we helped many clients" paragraphs — and it is the only kind Leadee's own rules allow you to publish.
Consistent profiles on the directories buyers actually check
Clutch, GoodFirms, LinkedIn and your Google Business Profile should show the same company name, address and service list as your website — a mismatch is one of the first things that weakens an AI engine's confidence in citing you.
Named team members with real credentials
For regulated or credential-sensitive services (accounting, legal, engineering), naming a real person with a real license or qualification gives an AI engine something concrete to cite instead of an anonymous "our experts."
Run the tools with b2b services presets
Prompt Research for B2B services
Preset: "ai prompts buyers ask about b2b service providers".
Run it with this presetEntity Check for B2B services
Preset: "professional service schema for a b2b services website".
Run it with this preset
Questions
Do B2B buyers actually ask AI chatbots to shortlist a service provider?
Buyers increasingly use an AI assistant alongside a search engine when researching providers for well-defined needs like "freight forwarder from X to Y" or "software outsourcing company for [stack]." Your own exact mention rate needs a real prompt set run against the engines — that is what the free prompt research tool below does.
Is this relevant for a regulated service like law or accounting?
Yes, with one caveat: this page only covers whether AI engines can find and correctly describe your firm. It is not legal or accounting advice, and nothing here replaces a licensed professional's judgment about your specific situation.
Does Leadee have a conflict of interest here, given OutsourcingVN?
Yes, and we say so plainly: OutsourcingVN, the measured example below, is part of Netbase JSC, the same company that owns Leadee. The numbers come from the same official-API measurement Leadee runs for any customer, copied verbatim, not improved for the example.
We already have profiles on Clutch and GoodFirms. Is that enough?
It helps, but only if the details match your own website exactly — a different address, a different service list, or an outdated case study on one of those profiles can weaken an AI engine's confidence in citing you at all.
Can Leadee guarantee we will be mentioned by ChatGPT or Copilot?
No. No vendor, including Leadee, can guarantee a mention or ranking from an AI answer engine. Leadee measures your current visibility honestly, with a published confidence interval, and fixes the gaps most likely to improve it.
Do we need a marketing team to act on this?
No — this is built for firms run by a managing partner, a sales director or a single marketing generalist. Leadee's agent finds the gap and drafts the fix; you approve it, the same way you would approve a contractor's proposed change to your website.
How is "AI visibility" different from being on page one of Google?
A page-one Google ranking is a list of links a person clicks through. AI visibility is whether an engine names your firm directly inside its answer, which depends more on clean service schema, a verifiable case study and consistent entity information than on backlinks alone.
Can GEO guarantee results?
No. AI answer engines change their output frequently, and no vendor — including Leadee — can guarantee a ranking or a mention. Leadee publishes confidence intervals on every metric so you can see how much a result can vary run to run.
How does Leadee measure AI visibility?
Leadee runs your prompt set against each AI engine on a weekly to daily schedule, depending on plan, through official vendor APIs (OpenAI, Gemini, Perplexity, Anthropic, DataForSEO) — never by scraping consumer chat interfaces — and reports mention rate, citation rate, average position, share of voice and sentiment with a 95% confidence interval.
Who do I talk to?
Email [email protected] or use Talk to an expert at https://leadee.ai/contact-sales — the Netbase JSC team behind Leadee replies by email or WhatsApp — or WhatsApp the CEO directly at https://wa.me/84937869689.
See your own AI visibility in b2b services.
No marketing team required: Leadee's agent proposes the fix (a schema patch, a missing case study page) and your team approves it before it goes live.